Chicken of the Sea

About the Company

Chicken of the Sea International is the North American division of Thai Union Group Public Company Limited. We have been dedicated to delivering nutritious, convenient and affordable seafood to consumers for more than 100 years across four unique brands including Chicken of the Sea, Genova, King Oscar and Van Camp’s Seafood.

All our brands offer nutritious products in convenient formats that support the lifestyle and goals of a wide range of consumers. Whether one is looking for a quick, on-the-go solution or for indulgent dinner inspiration, Chicken of the Sea International offers a variety of solutions at affordable prices in popular retailers around the United States and online.

Chicken of the Sea’s Wild Caught Tuna Packets have also won several awards since their launch in 2023, including Best Tuna Salad (Wild Caught Dill Tuna Salad Packet), Best Tuna Pouch (Wild Caught Light Tuna Packet with Lemon Garlic) and Best New Lunch on the Go (Wild Caught Light Tuna Packet with OLD BAY Seasoning) by Good Housekeeping and Better Homes and Gardens Food Awards, respectively. Genova Yellowfin in Calabrian Chili Infused Olive oil was also selected by PEOPLE's Food Awards 2023 as the Best Tinned Seafood.

Finally, we are proud to announce that Thai Union is celebrating its 11th consecutive year and third year as #1 on the Dow Jones Sustainability Index, which reflects the success of the robust SeaChange® 2030 strategy.

Listed Jobs

Company Name

Chicken of the Sea

Job Title

Senior Brand Manager

Job Description

**Job Title:** Senior Brand Manager **Role Summary:** Lead the premium brand portfolio (King Oscar, Genova) for Chicken of the Sea International, driving growth, profitability, and brand equity through strategic planning, cross‑functional collaboration, and execution of marketing initiatives across all channels. **Expectations:** - Achieve volume and profit targets for the premium brands. - Translate brand vision into actionable, measurable marketing plans. - Lead and influence cross‑functional teams and external partners to deliver on brand objectives. - Provide data‑driven insights and recommendations to executive leadership. **Key Responsibilities:** - Develop and activate growth and expansion strategies for King Oscar and Genova. - Oversee day‑to‑day branding activities and ensure alignment with financial goals. - Monitor industry trends, evaluate initiatives, and adjust tactics to maintain competitive positioning. - Translate brand strategies into go‑to‑market plans, coordinating with marketing, sales, and e‑commerce. - Create and manage annual marketing plans and consumer communication initiatives. - Measure and analyze marketing performance; report insights to executives and cross‑functional teams. - Partner with Innovation to drive product pipeline development and implementation. - Collaborate with the global branded business unit to synchronize brand efforts. - Lead and manage agency partners, ensuring alignment and optimal outcomes. **Required Skills:** - 7+ years CPG brand/product management experience, preferably in food/seafood. - Proven track record managing premium brands and executing brand‑building campaigns. - Strong digital communication skills (social media, influencer marketing, partnerships). - Experience in innovation, new product development, market research, or brand repositioning. - Excellent organizational, planning, and project‑management abilities. - Leadership experience managing direct reports and external agencies. - Strong verbal and written communication; proficiency in Microsoft Office (Excel, Word, PowerPoint). - Proactive mindset with ability to identify business opportunities and mitigate risks. - Working knowledge of Nielsen or IRI software preferred. **Required Education & Certifications:** - Bachelor’s degree (BA/BS) required; MBA preferred.

Pittsburgh, United states

Hybrid

Senior

02-02-2026