Job Specifications
Chicken of the Sea is an iconic American brand that was founded in 1930. Today, Chicken of the Sea enjoys broad distribution across all major retail channels, with growth opportunities in foodservice and outside the U.S. Besides its eponymous brand, Chicken of the Sea also sells Genova and King Oscar premium seafood products.
Chicken of the Sea International (COSI) has been wholly owned since 2000 by Thai Union (TU), the largest global producer of ambient seafood. Chicken of the Sea Frozen Foods is a sister U.S. company that focuses on frozen and chilled seafood sales. Other iconic seafood brands in the TU Global portfolio include John West, Mareblu, and King Oscar. Under the leadership of CEO Thiraphong Chansiri, Thai Union has more than tripled its revenue to over $4 billion annually and has an aggressive growth agenda.
Chicken of the Sea International operates under the common corporate vision, mission and values of Thai Union, an industry leader in sustainable fishing practices and manufacturing processes that capture the freshness, nutritional value, and sensorial experience of seafood. The global organization lives by the 6 deeply held values: Passionate, Humble, Respectful, Responsible, Collaborative, and Innovative.
COSI is an organization that is very proud of its heritage. First established as VanCamp seafood company more than 100 years ago (1914), the company celebrates its story as one of the oldest food companies in the country that is still in operation. The company is currently undergoing a significant business transformation aimed at accelerating business growth.
About the Role:
Join the Chicken of the Sea brand as a Senior Brand Manager, where you will be integral in steering the ship to grow our premium brands, including King Oscar and Genova. This role requires hands-on involvement across branding, product development, packaging, sales, and beyond. You will collaborate closely with cross-functional teams spanning Innovation, Sales, E-commerce, R&D, Supply Chain, Procurement, and Quality Assurance to shape and execute marketing strategies that drive growth and solidify our brand's position in the market.
Responsibilities:
Develop and activate strategies to lay the groundwork for transformative growth and expansion with our premium brands, namely King Oscar and Genova
Oversee day-to-day branding efforts and financial performance to meet volume and profit targets
Monitor industry trends and evaluate initiatives to ensure alignment with expectations, adjusting as needed
Translate brand strategies into actionable plans and go-to-market strategies, ensuring alignment across marketing and sales activities
Work within the Marketing team on strategy development, content creation, and management of annual marketing plans and consumer communication initiatives
Measure and analyze the performance of marketing efforts, and provide insights to executives and cross-functional teams
Partner with the Innovation team to drive product pipeline development and implementation
Collaborate with team members within our global branded business unit
Provide leadership and guidance to agency partners, fostering collaboration and ensuring optimal outcomes
Requirements:
7+ years of experience in CPG brand/product management, preferably in the food industry
Ideal candidate will have a strong background in managing premium brands
Strong experience with brand building and digital communication, particularly in social media, influencer marketing, and partnerships
Preferred to have a proven track record in adjacent areas including innovation, new product development, market research, and/or brand repositioning
Strong organizational, planning, and project management skills
Previous experience managing direct reports and external agency relationships
Ability to thrive in a fast-paced, collaborative environment with diverse teams and agencies
Excellent communication skills, both verbal and written, with proficiency in Microsoft Office applications
Proactive mindset with the ability to identify business opportunities and risks
Proficiency in Excel, Word, and PowerPoint; working knowledge of Nielsen or IRI software preferred
BA/BS required; MBA preferred
Physical Demands
While performing this job, the employee is regularly required to sit, communicate, usually through talking, hearing, writing and typing. Employees should be able to operate standard office equipment, i.e., telephones, computers, facsimile and copier. The employee is occasionally required to stand and walk, and move or lift to 35 lbs. The employee regularly works in a well-lighted, heated and/or air-conditioned indoor office setting with a moderate degree of noise.
The employee is required to comply with all company policies, rules, and directives, including safe work practices.
Values
Collaborative – works well with diverse workforce; communicates professionally with associates and leaders
Responsible – punctual, proactively communicates status