Skills

Leadership Go Decision-making Architecture Organization Marketing

Job Specifications

Chief Brand Officer

Location: New York, NY (Global Headquarters)

Industry: Consumer Brand | Scope: Global Brand Leadership | Team: 30+ across U.S., Europe, and Asia - plans to expand into LATAM

Our client is a globally scaling consumer brand in the health and wellness space, with a decade of impact and a rapidly expanding product portfolio. Headquartered in New York, the company is now seeking a transformative Chief Brand Officer to lead brand strategy, creative direction, and global resonance at scale.

This is a senior executive role within a high-growth organization that’s already earned consumer trust and market traction. You’ll oversee a global team of 30 brand, content, and design professionals, and serve as the strategic architect of a brand that’s ready to go from admired to iconic.

What You’ll Lead

• Development and execution of a long-term brand vision that aligns with business goals and global relevance

• Creative direction across all consumer touchpoints—digital, retail, packaging, partnerships, and experiential

• Brand architecture and portfolio positioning across a multi-product ecosystem

• Global campaign strategy and performance optimization across U.S., EMEA, and APAC markets

• Leadership and mentorship of a 30-person brand team distributed across key global hubs

• Strategic communications and reputation management during high-stakes moments

• Executive storytelling and brand representation in investor decks, media, and public forums

• Cross-functional alignment with product, growth, and CX to ensure brand-led decision-making

• Brand governance and integrity—ensuring consistency, resonance, and trust across every market

What You Bring

• 18+ years of senior leadership in branding/marketing preferably in consumer-facing industries

• Proven success scaling brands across diverse markets, with deep cultural fluency and strategic agility

• Exceptional creative instincts paired with data-driven decision-making

• Experience leading and inspiring globally dispersed teams

• Executive presence with the ability to influence stakeholders from boardrooms to public platforms

• Comfort navigating fast-paced, high-growth environments with ambition and empathy

What We Offer

• Competitive executive compensation and meaningful equity

• A seat at the table in a globally ambitious brand with strong momentum and market credibility

• A high-impact leadership environment with room to shape legacy, scale influence, and drive innovation

About the Company

Phifer & Company is the leading Executive Search firm for Communications, marketing, IR, and public affairs for over 27 years. Our Proprietary database and over 150k Marketing communications candidates, make us a global leader in Unlock the Power of Exceptional Talent with Phifer & Company. Are you seeking the brightest minds in Public Relations, Communications, and Marketing to elevate your team? Look no further than Phifer & Company, where we specialize in connecting businesses with top-tier professionals who bring innova... Know more