- Company Name
- Iovate
- Job Title
- Assistant Brand Manager, Wellness Brands
- Job Description
-
**Job Title**
Assistant Brand Manager, Wellness Brands
**Role Summary**
Support the Brand Manager in developing and executing growth strategies for wellness product lines. Drive day‑to‑day brand activities, coordinate cross‑functional teams, and ensure initiatives meet revenue, margin, and market‑share targets while maintaining brand consistency across retail and e‑commerce channels.
**Expectations**
- Deliver brand performance against defined revenue, profit, and share goals.
- Manage multiple projects simultaneously and meet established timelines and budgets.
- Provide data‑driven insights to optimize campaigns and product portfolios.
- Communicate clear brand stories and sales materials to internal and external stakeholders.
**Key Responsibilities**
- Assist in creating and implementing the brand growth plan and go‑to‑market strategy.
- Execute daily brand operations, supporting revenue, margin, and share objectives.
- Coordinate with creative, communications, digital, performance marketing, sales, regulatory, and supply‑chain teams to launch initiatives on time and within budget.
- Support product lifecycle management, innovation initiatives, pricing architecture, promotional planning, and distribution across retail and online channels.
- Maintain the annual marketing calendar, launch timelines, and campaign schedules.
- Help execute campaigns on owned and paid media, including influencer programs, social, retail media, and e‑commerce content (PDPs, A+ content, brand stores).
- Track budgets, process invoices, and conduct post‑campaign analyses to maximize ROI and drive continuous improvement.
**Required Skills**
- Strong analytical ability; proficient in using sales, campaign, and retail data to inform decisions.
- Proven cross‑functional collaboration and project‑management experience in fast‑paced environments.
- Knowledge of digital marketing, e‑commerce platforms, and influencer/social ecosystems (preferred).
- Excellent written and verbal communication; capable of building presentations, brand narratives, and sales collateral.
- Highly organized, detail‑oriented, proactive, and able to work independently.
**Required Education & Certifications**
- Post‑secondary degree in Business, Marketing, or a related field.
- Minimum 3 years of experience in brand management, marketing, or commercial roles within CPG, wellness, beauty, or nutrition sectors.
- No specific certifications required; relevant professional training in marketing analytics or digital media is a plus.