- Company Name
- E INC
- Job Title
- Marketing Campaign Manager
- Job Description
-
**Job title**
Marketing Campaign Manager
**Role Summary**
Lead the planning, execution, and optimization of integrated marketing campaigns across email, web, social, and SEO channels to support product launches and promotional programs in a digital automotive marketplace.
**Expectations**
- Deliver measurable ROI and campaign performance improvements.
- Collaborate with Sales, Product, Technology, and Events teams.
- Translate product value into clear, engagement‑driven messaging.
- Manage multiple concurrent campaigns in a fast‑paced environment.
**Key Responsibilities**
- Design, launch, and refine integrated marketing campaigns (email, web, social, SEO).
- Own EDealer/EBlock digital marketing strategy, track metrics, and provide actionable insights.
- Partner with Sales to align B2B promotions, retail programs, and sales incentives.
- Work with Product and Technology to support feature launches, aligning messaging with the product roadmap.
- Coordinate with Events team for customer recognition and industry initiatives.
- Ensure brand consistency across all digital touchpoints.
- Manage campaign budgets, timelines, and deliverables.
**Required Skills**
- 5+ years marketing campaign management (automotive, SaaS, B2B marketplace, auction).
- Expertise in digital marketing tools: HubSpot Marketing Hub, CRM (Salesforce, Zoho, HubSpot), email marketing, SEO, analytics platforms (GA, etc.).
- Strong analytical capability, proficient in Excel/Google Sheets, data visualization.
- Excellent copywriting, editing, and communication skills.
- Proven ability to work cross‑functionally and influence stakeholders.
- Project management skills in a fast‑paced environment.
- Fluency in English; French language a plus.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field.
- Certifications in digital marketing, marketing automation, SEO, or analytics are preferred.