- Company Name
- Aspermont Limited
- Job Title
- Head of Marketing, Subscriptions
- Job Description
-
**Job Title:** Head of Marketing, Subscriptions
**Role Summary:**
Senior strategic leader responsible for global subscription growth across multiple premium media and data brands. Owns the end‑to‑end subscriber lifecycle – from awareness to retention – driving recurring revenue, churn reduction, and customer lifetime value. Works cross‑functionally with product, editorial, sales, and data teams to align marketing initiatives with business goals and maximize ROI.
**Expectations:**
- Deliver measurable subscription growth, meeting or exceeding revenue targets and forecast accuracy.
- Increase ARPU, reduce churn, and accelerate pipeline contribution.
- Provide clear, data‑driven marketing KPIs, dashboards, and performance plans.
- Demonstrate continuous optimisation through experimentation, A/B testing, and cohort analysis.
**Key Responsibilities:**
- Define and execute the global subscription growth strategy, covering acquisition, retention, upsell, and lifetime value across the portfolio (MJ, MM, MNN, AMM, ENB, GDI, FAH, NMB).
- Own end‑to‑end subscriber lifecycle: awareness, acquisition, conversion, engagement, renewal.
- Develop and optimise go‑to‑market plans for subscriptions, bundles, trials, and new initiatives.
- Lead segmentation, personalisation, and marketing automation to improve conversion rates and LTV.
- Champion A/B testing, experimentation, and continuous performance improvement across channels.
- Drive brand positioning, content strategy, and audience segmentation to reinforce authority and quality of professional audiences.
- Manage paid, owned, and earned channels (digital acquisition, email, search, social, partnerships, events) with clear ROI accountability.
- Own and evolve the marketing technology stack (CRM, marketing automation, analytics), ensuring scalability, compliance, and insight‑driven execution.
- Implement AI, data, privacy, and consent best practices across regions and platforms.
- Partner with Sales, Editorial, and Data teams to align strategy, product road‑maps, and revenue targets, fostering operational excellence.
**Required Skills:**
- Proven expertise in subscription‑led growth, digital performance marketing, funnel optimisation, and revenue‑driven strategy.
- Strong analytical and data‑driven decision‑making abilities; proficiency in cohort analysis, segmentation, and experimentation.
- Deep knowledge of marketing automation, CRM, and analytics platforms.
- Experience managing multi‑channel marketing programs with ROI accountability.
- Advanced skills in brand strategy, content positioning, and audience development for professional B2B audiences.
- Leadership and stakeholder management across product, editorial, sales, and data teams.
- Familiarity with AI, data privacy, and consent management in global contexts.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (minimum).
- 10+ years of progressive marketing experience with a focus on subscription businesses.
- Advanced marketing certifications (e.g., Certified Marketing Executive, Google Ads, HubSpot, Salesforce Marketing Cloud) preferred.