Job Specifications
ABOUT ASPERMONT:
Aspermont (ASX: ASP) is a global leader in business-to-business (B2B) media, data, and intelligence services, with a 190-year publishing legacy and over 560 years of brand heritage across its flagship titles. The company serves critical global sectors—most notably mining, energy, and agriculture—through a portfolio of trusted brands including Mining Journal, Mining Magazine, and Farming Ahead.
Operating with a global network of over 100 journalists and analysts, Aspermont delivers premium content, data, intelligence, and marketing solutions to a professional audience in more than 190 countries. The company’s core business model is built on high-quality recurring revenue, with subscriptions now contributing over 66% of total revenue off the back of 37 consecutive quarters of growth. Aspermont is headquartered in London, with offices in Australia, Brazil, the Philippines, and Singapore.
Over the past nine years, Aspermont has transformed from a traditional publishing model into a scalable digital platform business underpinned by proprietary technology and data infrastructure.
ABOUT THE MARKETING DEPARTMENT FUNCTION:
The Aspermont marketing team plays a pivotal role in driving the company’s growth and success by positioning our brand, products, and services effectively within the market. Focused on delivering high-impact campaigns, content, and strategies, the team works closely with sales, editorial, and technology teams to ensure alignment with the company's overall business goals. By leveraging data-driven insights, digital innovation, and creative communication, the marketing department enhances customer engagement, strengthens market presence, and supports revenue generation. Their contribution ensures that Aspermont continues to expand its reach, influence, and impact in the industries we serve.
YOUR ROLE:
The Head of Marketing, Subscriptions is responsible for defining and delivering Aspermont’s global subscription growth strategy across its portfolio of premium media, intelligence, and data brands. This role owns the full subscriber lifecycle, from awareness and acquisition through conversion, engagement, and retention.
This is a senior, commercially focused role requiring deep experience in subscription led growth, digital performance marketing, funnel optimisation, and data-driven decision-making. You will work at the intersection of marketing, product, editorial, and sales to accelerate recurring revenue growth and maximise customer lifetime value.
Your key responsibilities will include but are not limited to:
Subscription growth and revenue ownership
Own the end-to-end marketing strategy with the main focus on new business acquisition, with the addition of retention, upsell, and lifetime value across Aspermont’s portfolio (MJ, MM, MNN, AMM, ENB, GDI, FAH and NMB).
Be fully accountable for pipeline contribution, recurring revenue growth, churn reduction, ARPU improvement and forecast accuracy.
Develop and optimise go-to-market strategies for subscription products, bundles, trials, and new business initiatives.
Translate commercial targets into clear marketing KPIs, dashboards, and performance plans
Customer lifecycle & data driven marketing
Design and optimise the full subscriber lifecycle from awareness and acquisition through conversion, engagement and renewal, using data, experimentation, and cohort analysis.
Lead segmentation, personalisation, and marketing automation to improve conversion rates and customer lifetime value
Champion experimentation, A/B testing, and continuous optimisation across channels, messaging, and offers.
Use first/3rd-party data and insights to inform strategy, improve decision-making, and unlock new growth opportunities.
Brand, content and audience
Strengthen Aspermont’s position as a trusted global authority in its verticals by aligning brand, content, and audience strategies.
Key stakeholders include editorial, sales, and data working together to grow high-value professional audiences and deepen engagement.
Develop clear brand frameworks, value propositions, and messaging that resonate with professional audiences.
Drive audience quality, not just scale, focusing on seniority, influence, and intent.
Performance Marketing, Channels & Technology
Lead paid, owned, and earned channels with clear ROI accountability, including digital acquisition, email, search, social, partnerships, and events.
Own and evolve the marketing tech stack (CRM, marketing automation, analytics), ensuring scalable, compliant, and insight-driven execution across digital channels and regions.
Ensure best-practice use of AI, data, privacy, and consent management across regions and platforms.
Partnership, commercial alignment & execution
Partner closely with Sales, Editorial, and Data teams to align marketing strategy with business objectives, product roadmaps, and revenue targets, while driving operational excellence and continuous improvement.
Drive operational exc