- Company Name
- Capital One
- Job Title
- Senior Associate, Advertising Strategy (SEO & Digital Engagement)
- Job Description
-
Job title: Senior Associate, Advertising Strategy (SEO & Digital Engagement)
Role Summary: Drive the digital presence for a leading financial brand by leading SEO and online engagement strategy, partnering with internal stakeholders and external agencies to enhance discoverability, trust, and engagement across search, social, and review platforms.
Expectations: • 3+ years in marketing and/or SEO.
• 1+ year managing external agencies or vendors.
• Proven ability to develop and execute organic search strategy, including keyword research, on‑page optimization, and monitoring emerging AI‑search trends.
• Strong cross‑functional collaboration with content, analytics, web, and risk/compliance teams.
• Process‑oriented, detail‑driven, and capable of managing end‑to‑end campaign workstreams.
• Excellent verbal and written communication; French language a plus.
Key Responsibilities:
- Lead daily partnership with external SEO agency: guide strategy, prioritize initiatives, align with business objectives.
- Partner with Marketing, Content, Web, and Analytics teams to implement SEO recommendations, improve site performance, and maintain brand consistency.
- Manage social media engagement agency and digital platform partners: monitor channels, update brand/product response banks, implement keyword strategy, and surface insights.
- Oversee presence on third‑party review platforms (e.g., Trustpilot): coordinate responses, extract insights, strengthen brand trust.
- Monitor performance across SEO, social media, and review sites; provide actionable insights and trend analysis to inform optimization and strategy.
- Maintain centralized oversight of social media processes; collaborate with risk and compliance to ensure data privacy and enterprise standards.
- Stay current on AI search trends and evolving online behaviors; recommend strategic adjustments to maintain competitive positioning.
Required Skills:
- Advanced knowledge of SEO tools (SEMrush, Google Search Console, Google Analytics).
- Expertise in keyword strategy, site optimization, and emerging search technologies (AI‑powered search).
- Familiarity with social media management and content platforms (e.g., Sprinklr, UberFlip/Pathfactory).
- Strong analytical skills with the ability to interpret engagement data and inform strategy.
- Process‑driven governance of access, workflows, and platform usage.
- Customer‑focused brand representation online; adept at evolving communication to meet changing needs.
- End‑to‑end campaign management: strategy, delivery, reporting.
- Excellent communication; ability to challenge conventions and quantify risk/reward.
Required Education & Certifications:
- No specific educational requirement stated; relevant experience considered equivalent.
- No certifications required.