SLG Brands

About the Company

We are an international brand incubator business that create powerfully soulful brands. From within our in-house studio and lab, we use the power of design, formulation innovation and highly imaginative marketing to enrich brand appeal and to stimulate brand growth.
Our portfolio of vibrant and authentic beauty & male grooming brands is a synergy of indie brand cool and global brand authority. COLAB DRY SHAMPOO | RHYME & REASON | JOHNNY’S CHOP SHOP | VELVOTAN | SUPERDRY PERFORMANCE GROOMING | LAURA ASHLEY BEAUTY | RADLEY BEAUTY | HAPPY PLACE by FERNE COTTON |

Listed Jobs

Company Name

SLG Brands

Job Title

Digital Media Specialist

Job Description

**Job Title:** Digital Paid Media Specialist **Role Summary:** Manage and optimize paid digital campaigns across multiple platforms to drive growth, engagement, and ROI for beauty/lifestyle brands. Focus on performance improvement, data-driven decision-making, and innovation. Collaborate with marketing teams to align paid media with strategic goals. **Expectations:** Proven experience in paid social/digital campaigns (Meta, TikTok, Google Ads preferred). Ability to work independently in freelance or part-time arrangements. **Key Responsibilities:** - Execute and optimize paid media campaigns on Meta, TikTok, YouTube (Google Ads), Pinterest, and Snapchat. - Develop and manage test-and-learn programs for new platforms, formats, and targeting strategies. - Own audience segmentation, targeting, and bidding strategies to maximize campaign effectiveness. - Implement weekly optimizations to improve campaign efficiency and ROI. - Deliver performance reports with actionable recommendations to stakeholders. - Monitor industry trends, platform updates, and algorithm changes to maintain competitive edge. **Required Skills:** - Expertise in Meta Ads Manager, TikTok Ads Manager, and Google Ads (YouTube). - Analytical skills to translate performance data into strategic insights. - Strong understanding of KPIs, ROI, and campaign performance metrics. - Strategic and creative problem-solving to test and implement innovative ideas. - Excellent communication and stakeholder management. - Adaptability to evolving platform dynamics and project priorities. - Time management for multi-campaign execution across brands/markets. **Required Education & Certifications:** Not explicitly specified. Relevant work experience in paid media management preferred, ideally within beauty or fashion sectors.

Cheltenham, United kingdom

On site

12-09-2025