Skills

Test Stakeholder Management Marketing

Job Specifications

Digital Paid Media Specialist

Hours: 15 hours per week

Permanent/Fixed Term: Freelance or Part Time Fixed Term

Location: Cheltenham

Key Objectives

We are looking for an experienced Digital Paid Media Specialist to deliver and optimise paid campaigns across SLG's portfolio of beauty and lifestyle brands; including Colab Dry Shampoo and Johnny's Chop Shop. This hands-on role spans multiple platforms and markets, with a focus on performance, innovation, and turning data into actionable insights. You will work closely with the Marketing Managers, ensuring paid activity drives growth, engagement, and efficiency, while staying ahead of the ever-changing landscape.

Key Tasks

Deliver and manage paid media activity across Meta, TikTok, YouTube (Google Ads) and additional platforms such as Pinterest and Snapchat, as agreed with marketing managers.
Run test-and-learn programmes to trial new platforms, formats, and targeting strategies.
Own campaign targeting, bidding, and audience segmentation to maximise effectiveness.
Carry out weekly campaign optimisations to ensure efficiency and ROI.
Report on paid media performance, working closely with marketing managers to drive follow-up actions.
Monitor industry trends, platform changes, and algorithm updates to keep campaigns competitive.

Qualifications & Experience Requirements

Proven experience of managing paid social and digital campaigns, ideally within fashion or beauty.
Experience with Meta Ads Manager and TikTok Ads Manager (essential).
Experience with Google Ads (YouTube); familiarity with Pinterest and Snapchat a plus.
Comfortable working across multiple markets and sectors.

Key Competency Requirements

Analytical mindset - able to translate performance data into clear, actionable insights.
Commercially focused and results-driven - with a strong understanding of KPIs and ROI.
Strategic and creative thinker - able to test and adopt new ideas that improve performance.
Detail-oriented and proactive - comfortable working independently in a freelance/fixed-term role.
Excellent communicator - with strong stakeholder management skills.
Adaptable and resilient - able to pivot quickly in response to platform updates, new opportunities, and changing priorities.
Organised and efficient - capable of managing multiple campaigns across different brands and markets.
Passionate about digital innovation and paid media - with a genuine curiosity for industry developments and trends.

What We Offer

Flexible freelance or part-time contract.
The opportunity to work with an exciting portfolio of fast-growing beauty and lifestyle brands.
A collaborative, creative environment where paid media plays a key role in brand growth.

About the Company

We are an international brand incubator business that create powerfully soulful brands. From within our in-house studio and lab, we use the power of design, formulation innovation and highly imaginative marketing to enrich brand appeal and to stimulate brand growth. Our portfolio of vibrant and authentic beauty & male grooming brands is a synergy of indie brand cool and global brand authority. COLAB DRY SHAMPOO | RHYME & REASON | JOHNNY’S CHOP SHOP | VELVOTAN | SUPERDRY PERFORMANCE GROOMING | LAURA ASHLEY BEAUTY | RADLEY B... Know more