William Reed Ltd

About the Company

We are William Reed, the trusted digital, high value data and events business serving the food and drinks sector for over 160 years.

Since 1862, we've been committed to creating impactful connections that inspire and empower our clients, harnessing the latest technology along the way.

Today, we're recognised for outstanding multi-platform digital and print media, compelling research, powerful insights, innovative exhibitions and events, prestigious awards and informative conferences. We've been owned and led by the same family since the beginning, providing us with a unique long-term perspective and commitment to our industry that permeates our company. That's why our passionate and authoritative specialists are deeply engaged in their markets and seen as the most trusted professionals in their field.

Listed Jobs

Company Name

William Reed Ltd

Job Title

Senior Business Development Manager – Lumina

Job Description

**Job Title:** Senior Business Development Manager **Role Summary:** Lead strategic sales initiatives for a global food & drink insight firm. Drive new business acquisition and contract renewals, build a high‑quality pipeline of prospects, and secure revenue targets through consultative selling and compelling pitches. **Expectations:** - Exceed individual and company sales targets. - Maintain a 90 %+ renewal rate for existing key accounts. - Keep accurate forecasting and CRM data to enable visibility of pipeline and risks. - Represent the brand at industry events and strengthen market presence. **Key Responsibilities:** 1. Proactively source, engage, and convert high‑quality new business opportunities across the firm’s insight, data, and consultancy solutions. 2. Identify and nurture ad‑hoc consultancy and strategic projects, building a strong, qualified pipeline of new logo prospects. 3. Lead high‑impact pitches, demos, and commercial conversations, articulating how insights solve client challenges and accelerate performance. 4. Develop deep understanding of market dynamics, trends, and prospect needs to create compelling buying motives. 5. Attend industry events and networking forums to generate new leads and reinforce brand presence. 6. Maintain accurate forecasting and pipeline visibility in the CRM, ensuring clear visibility of progress, risks, and required actions. 7. Manage, negotiate, and secure contract renewals for a portfolio of strategic clients. 8. Collaborate with cross‑functional teams (product, marketing, research) to align opportunities with broader business initiatives. **Required Skills:** - Minimum 4 years of B2B sales experience selling data subscriptions, market insights, or consultancy projects. - Proven track record of closing deals and converting pipelines into revenue. - Strong networking and relationship‑building capabilities. - Ability to distill complex information into clear, compelling value propositions for senior stakeholders. - Confident storyteller and presenter, comfortable leading pitches and commercial discussions. - Self‑starter with ambition, resilience, and a consistent record of exceeding targets. - Familiarity with CRM systems (e.g., Salesforce, HubSpot) and sales analytics. **Required Education & Certifications:** - Bachelor’s degree in Business, Marketing, Economics, or a related field (preferred). - No mandatory certifications required, though experience with data‑analytics tools and sales methodology frameworks is advantageous.

Harrow, United kingdom

Hybrid

Senior

25-02-2026