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William Reed Ltd

Senior Business Development Manager – Lumina

Hybrid

Harrow, United kingdom

Senior

Freelance

25-02-2026

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Skills

Dynamics Sales Relationship Building Customer Service Networking CRM Agile Analytical Thinking

Job Specifications

Who we are

Lumina Intelligence are a highly ambitious, London-based, food & drink consultancy on a mission to inspire our customers with expert insight and world-class data powered by analytical thinking, outstanding expertise, and leading technology. We are part of a global media group, William Reed, who have been leaders in the food and drink sector for over 160 years.

We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our London office and to work remotely for the rest of the week.

Position

Position

Position: Full time – permanent

Location: London / Hybrid

What you will be doing:

You will be responsible for building strategic relationships with clients, prospects and business partners and be accountable for individual sales targets. You will make a significant contribution towards the company meeting the total sales targets and ensure that customer service and relationships are maintained to a first-class standard. You will:

Proactively sourcing, engaging and converting high‑quality new business opportunities across Lumina’s full suite of insight, data and consultancy solutions.
Identifying opportunities for ad hoc consultancy and strategic projects building a strong, well‑qualified pipeline of new logo prospects, driving momentum through outreach, discovery, proposal and close.
Leading high‑impact pitches and demos that clearly articulate how Lumina’s insights solve client challenges and accelerate commercial performance.
Developing a deep understanding of market dynamics, emerging trends and prospect needs to create compelling reasons to buy now.
Representing Lumina at industry events and networking forums to strengthen brand presence and create new lead‑generation routes.
Maintaining accurate forecasting and insight into the new business pipeline, ensuring clear visibility of progress, risks and required actions.
Managing, negotiating and securing contract renewals with a portfolio of strategic Lumina Intelligence clients, achieving a minimum 90% renewal rate.
Maintaining up-to-date, accurate records in CRM systems and ensure ongoing pipeline visibility and forecasting accuracy.
Collaborating with colleagues across Lumina and the wider William Reed group to feed into product development and align client opportunities with broader business initiatives.

Requirements

What you’ll need:

At least 4 years’ experience selling data subscriptions, market insights, consultancy projects or other value‑led B2B services.
Proven success in winning deals and converting pipelines into revenue.
Top class networking and relationship building experience.
An ability to cut through complexity and communicate clear, compelling value to senior stakeholders.
A confident and concise storyteller and presenter, comfortable leading compelling pitches and commercial conversations.
A self‑starter with ambition, resilience and the drive to consistently exceed targets.
A background in food & drink, FMCG, retail, hospitality, or adjacent industries (preferred, not required).

Other information

Company Benefits and Initiatives Include:

25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
A volunteer day to take for supporting a chosen charity and giving back to the community.
Contributory Pension
Life Assurance Scheme
Group Income Protection
Enhanced family-friendly leave pay entitlements
Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
Cycle to Work Scheme
Electric Car Scheme

Why work for us

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

About the Company

We are William Reed, the trusted digital, high value data and events business serving the food and drinks sector for over 160 years. Since 1862, we've been committed to creating impactful connections that inspire and empower our clients, harnessing the latest technology along the way. Today, we're recognised for outstanding multi-platform digital and print media, compelling research, powerful insights, innovative exhibitions and events, prestigious awards and informative conferences. We've been owned and led by the same fa... Know more