Job Specifications
Publicis Commerce
As a global branded "wrapper" that delivers the strongest commerce talent, tech, and partnerships in markets, Publicis Commerce provides clients with end-to-end products and solutions that drive clear business outcomes.
With a highly collaborative team of subject-matter experts, Publicis Commerce is a trusted partner to clients in navigating the complexities and emerging opportunities of the Commerce landscape, whether that be through marketplaces, eRetail or emerging direct-to-consumer channels.
We have a flexible go-to-market strategy, whether we appear as Publicis Commerce to clients or through one of our many agencies within the Groupe.
From strategy and organisational design to activation models, Publicis Commerce works across a number of exciting briefs, such as how clients can maximise visibility and sales on the digital shelf, best construct data-led relationships with retailers and how to effectively transform legacy organisational structures. Our aim is not to talk to individual capabilities, instead focusing on driving client outcomes.
There is significant momentum in the Groupe having acquired the retail media platform, Epsilon Retail Media, and the eRetail analytics platform, Profitero, alongside a genuine desire from clients to explore the opportunity the emerging landscape offers.
We are placing a significant bet on Commerce within the Groupe on eRetail and are building a powerhouse of capability to deliver on this.
We are on the hunt for interesting and ambitious people to join us on this journey.
The Role
The Retail Media "Freelance" Account Director will lead the strategic development and execution of retail media campaigns across multiple platforms, overseeing a team dedicated to driving eCommerce success for Mars. This role requires a seasoned professional with strong leadership skills, a deep understanding of retail marketing strategies, and the ability to foster client relationships while achieving revenue targets.
Experience within retail media and/or agency environments, with at least 2 years of hands-on experience with Amazon Advertising, Epsilon Retail Media, or Criteo.
Strong understanding of search and Amazon Advertising strategies, including knowledge of other digital media channels, attribution models, conversion rate optimization, "retail readiness," and consumer behaviour.
Strategic mindset with the ability to set and achieve goals for teams, as well as shape and execute innovation roadmaps.
Preferred certifications or experience with Amazon Advertising Foundations, Sponsored Ads Foundations, Amazon Vendor Central, Amazon Brand Analytics, Amazon DSP, Epsilon Retail Media, Criteo, or other retailer-specific platforms would be a bonus.
About the Company
We are a dedicated, global commerce service and division of Publicis Groupe comprised of over 10k+ consumer-focused experts who help build unique, end-to-end commerce experiences for all Publicis Groupe agencies and their clients. Publicis Commerce is supported by Profitero, the leading global eCommerce insights platform trusted by 4,000+ of today's most successful brands.
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