Job Specifications
Role: Growth Marketing Manager
Department: Marketing
Reports To: EVP, Marketing & Communications
About Us
Headquartered in Berkeley, CA, Bellwether Coffee is working to positively transform the coffee industry by making coffee roasting more accessible and sustainable.
Our revolutionary electric, ventless commercial coffee roaster does not require gas lines or expensive ventilation. It's the most consistent and controllable roaster available, has the lowest carbon footprint of any commercial roaster ever made, and was designed by coffee people who want a better future. Our roasting platform allows Bellwether customers to easily and responsibly source green coffee from incredible coffee farms around the world, expertly roast using artisan-crafted roast profiles, and share fresh, delicious coffee!
About This Role
We're looking for an analytical, hands-on marketing professional to lead the day-to-day management, optimization, and scaling of our lead generation and customer acquisition channels. In this role, you'll collaborate with sales, customer success, and product teams, as well as the other members of the marketing team, to facilitate and enhance our customer journey. You'll be responsible for planning, executing, and analyzing campaigns across paid search, paid social, display, and programmatic platforms, and will also play a key role in extending the reach and effectiveness of our paid and organic content-all with a focus on driving qualified leads and maximizing return on ad spend and content investments.
This is a critical role on the marketing team, ideal for a data-driven individual who's eager to roll up their sleeves, collaborate cross-functionally, and build campaigns that directly impact company growth. This role will report to the EVP of Marketing & Communications.
Job Location
This role requires onsite presence at Bellwetther's headquarters in Berkeley, CA.
Primary Responsibilities
Develop and manage performance marketing budgets, forecasts, and KPIs -- ensuring acquisition targets, CAC goals, and ROI benchmarks are consistently met and improved.
Continuously identify and validate new channels and avenues for growth, and stay ahead of AI-oriented trends, platform innovations and privacy/policy changes.
Create and manage a performance marketing measurement framework and attribution model; monitor and report performance regularly.
Develop, launch, and manage high-performing paid media (search, social) campaigns across a range of platforms; allocate budgets and optimize campaigns.
Collaborate with marketing and product teams to optimize ad creative, landing pages and other content.
Complement paid marketing efforts with SEO and other organic growth strategies.
Leverage data and insights to continuously test, optimize, and improve campaign performance, efficiency and cost effectiveness across all stages of the sales and marketing funnel.
Create and implement strategies to optimize customer acquisition cost (CAC).
Collaborate cross-functionally with product, sales, customer success, support and other relevant teams to align messaging with product value and customer need.
Qualifications
5-10+ years of hands-on performance and growth marketing experience
Highly organized, data-driven, and results-oriented, with a passion for optimization and continuous improvement.
Deep expertise in performance channels including Google Ads, Meta, TikTok, YouTube and affiliate affiliate networks
Experience with and proficiency in HubSpot strongly preferred
Strong analytical skills with experience building performance reports, attribution models, and ROI analyses.
Familiarity with demand generation and pipeline-building strategies in a B2B environment.
You are authorized to work in the U.S
About the Company
Take full control of your coffee from farm to cup and deliver a superior customer experience. Roasting onsite with Bellwether saves you significant costs over wholesale, eliminates problems with freshness and consistency, and produces the lowest carbon coffee on the market. Simple to install and simple to operate, Bellwether enables anyone to source and roast the highest quality, most sustainable coffee at the touch of a button. No gas lines, vents, construction or training required. Bellwether is creating the sustainable fu...
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