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Sobeys

Business Analyst product, Retail Media Ads

Hybrid

Halifax, Canada

Freelance

18-09-2025

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Skills

Leadership Go Jira Product Management Sales A/B Testing Organization Marketing Project Management Confluence E-commerce

Job Specifications

Requisition ID: 190380

Career Group: Corporate Office Careers

Job Category: Digital Product Management

Travel Requirements: 0 - 10%

Job Type: Full-Time

Country: Canada (CA)

Province: Nova Scotia

City: Halifax

Location: Halifax Office (CIBC)

Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

We are looking for an Business Analyst, Product to act as the detail driven partner who converts ideas and data into clear requirements, robust business cases, and smooth product delivery. You will work across product, go to market, data, and vendor teams to keep projects on track and ensure every roadmap decision is backed by evidence.

This position will be based in our office in Halifax, Nova Scotia. We offer a competitive base salary plus commission, along with a comprehensive benefits package. We will also provide relocation assistance for qualified candidates interested in making Nova Scotia their new home.

Here's Where You'll Be Focusing

Requirement gathering and documentation
Plan and run workshops with advertisers, sales, operations, data insights, and Engineering to capture functional and non-functional needs
Convert findings into workflows, system and process flows, UAT planning
Roadmap creation support - Partner with the PM to translate strategy into a sequenced roadmap
Maintain roadmap visuals, dependency maps, and quarterly OKRs alignment docs
Business case evaluation
Size market, revenue, ROI and cost for new features for leadership reviews
Prioritisation frameworks
Lead RICE scoring sessions that balance revenue impact, effort, and risk
Keep the backlog groomed and transparent for stakeholders
System and data mapping
Create and maintain current-state and future-state diagrams showing data flows from various product channels to ad server, reporting, and billing systems
Highlight gaps, privacy checkpoints, and latency risks
Vendor evaluation and documentation
Build scorecards, run RFP comparisons, and capture technical and commercial findings for tools such as SSPs, screen networks, and clean rooms
Track contract obligations, SLAs, and renewal timelines
Project management on select initiatives
Own project plans, sprint boards, and risk logs for smaller builds or integrations
Product operations support
Standardise release checklists, intake forms, and launch playbooks used by PMs and GTM teams
Monitor post-launch health metrics, collect feedback, and feed insights back into the roadmap
Measurement and testing
Work with Measurement team for enhanced tracking for various ad products
Stakeholder and compliance alignment
Maintain Confluence libraries, decision logs, and privacy compliance artefacts
Present concise updates to marketing leadership and cross functional forums

What You Have To Offer

Minimum 3+ years as Business Analyst, Product Analyst, or Product Operations in digital media, e-commerce, or retail tech
Demonstrated skill writing user stories, process maps, and acceptance criteria, and managing JIRA backlogs
Experience building business cases and leading RICE or similar prioritisation exercises
Solid grasp of A/B testing principles and basic statistics for analysing lift and incrementality
Confident facilitator who can run workshops and cross functional sessions in a fast moving environment
Comfortable juggling multiple projects and vendors while maintaining clear documentation and status updates

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better - physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience a

About the Company

As one of only two national grocery retailers in Canada, Sobeys Inc. serves the food shopping needs of Canadians with more than 1,500 stores in 10 provinces with retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods and Lawtons Drugs, as well as more than 330 retail fuel locations. Our five core retail food formats are designed to ensure that we have the right offering in the right-sized stores for each individual market we serve -- from our full service format to the convenience f... Know more