Job Specifications
Company Description
Job Description
Human-led brand advocacy efforts are a key pillar of focus for our brands moving forward and our influencer team is regarded industry-wide as one of the best in the business, recently receiving the "Influencer Marketers of the Year" Award from LTK.
Reporting to the Senior Brand Manager, this individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social and Product) to bring long-term strategies and holistic brand campaigns to life.
What Will You Be Doing?
Responsible for growing our Abercrombie influencer marketing programs with a particular focus on new and emerging platforms, while still maintaining the integrity of each brand's respective DNA
Identify new areas of opportunity for forming influencer relationships in efforts to grow brand affinity, increase awareness of Abercrombie's product and purpose initiatives
Lead the team in retaining its position as being an industry leader in social selling--testing, learning and utilizing proven strategies to ensure all influencer campaigns are innovative and drive results
Collaborate with multiple external and internal partners to execute all influencer activations
Act as primary liaison between internal teams and external agencies
Support cross-functional teams in amplifying performance for areas of influencer marketing opportunity across the business (women's and men's)
Closely partner with Creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel
Audit ambassador & influencer deliverables for completion, brand standard compliance, and performance
Establish/negotiate influencer obligations and costing; coordinate contract reviews with legal team to ensure compliance to all advertising regulations & labor laws
Partner with other channel owners (social, paid media, creative direction, e-comm, etc.) to maximize exposure of influencer content
Collaborate with PR and Product Strategy team for product delivery/gifting consistent with merchandising priorities
Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained
Integrate program plans and deliverables into existing cross-functional processes
Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for Marketing milestones
Accurately deliver against established annual budget
Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing
What Do You Need To Bring?
Bachelor's degree in Marketing, Communications, Public Relations, Advertising or related field
Experience in Marketing, preferably for large lifestyle / fashion brands
Experience social media program management, influencer program management, and/or ambassador program management
Proven track record of identifying new trends and opportunities at the forefront of influencer marketing
Demonstrated depth of knowledge of all platforms appropriate for Influencer Marketing with particular attention paid to candidates who have experience in TikTok
Demonstrated understanding of Millennial and Gen-Z consumers of all genders
Experience managing an external agency vendor/partner
High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
Very strong project management skills (including timeline development/management, budget)
Strong relationship development/management and written/verbal communication skills
Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
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About the Company
Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global, omnichannel specialty retailer of apparel and accessories for men, women and kids. Abercrombie & Fitch was born in 1892 and aims to make every day feel as exceptional as the start of a long weekend. abercrombie kids believes kids should feel exceptional every single day. The quintessential apparel brand of the global teen consumer, Hollister Co. creates clothes made for capturing moments, creating memories and being unapologetically you. Gilly Hicks, offering active l...
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