Job Specifications
About Us
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.
One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
About The Role
The Employer Brand Specialist is a strategic and creative position responsible for bringing PVH's employer brand to life globally. This role blends storytelling, experience design, and program management to shape how talent experiences PVH--from the moment they discover the brand to their employment journey. The ideal candidate is a connector, content creator, and collaborator who thrives in a cross-functional, fast-moving environment.
What You'll Do
Support the roll-out and localization of PVH's employer value proposition (EVP) across North America and global business units. Collaborate with local teams to ensure campaigns resonate culturally and maintain brand integrity.
Develop high-impact, human-centered campaigns across formats (e.g., video, blogs, toolkits). Translate people and employer brand strategy into compelling stories that engage both candidates and current employees.
Partner with cross-functional teams to evolve our global onboarding journey. Co-create branded content, messaging frameworks, and touchpoints that help new hires feel welcomed, informed, and inspired--right from day one.
Manage the development and execution of global programs such as employer brand toolkits, ambassador initiatives, and onboarding enhancements. Ensure programs are scalable, inclusive, and impactful.
Collaborate with the Corporate Comms team to build and maintain a content calendar for global employer brand channels - incl. coordinating and creating. Explore new formats and platforms to increase engagement with candidates and associates.
Use qualitative and quantitative data to inform creative direction and program design. Track, measure, and report on campaign effectiveness, onboarding satisfaction, and brand engagement metrics.
Work cross-functionally with Talent Acquisition, DEI, Comms, Creative, and brand teams. Be a unifier who brings people together, connects the dots, and turns ideas into action.
What You'll Bring
Bachelor's Degree and 3-5 years of relevant experience
Strong storytelling and copywriting skills, with a passion for creating compelling and culturally relevant content
Demonstrated ability to manage programs or projects and events end-to-end
Creative problem-solver who can simplify complexity and uncover opportunities others might miss
Experience building or enhancing onboarding programs is a strong advantage
Strong communication and collaboration skills with a global mindset
Proficient in content planning, social media, and basic data tools and familiarity with Workday, LinkedIn Campaign Manager, and survey platforms is a plus.
Building employer brand campaigns requires alignment cross-functionally (i.e. with HRBPs, Corporate Comms (possibly brand & regional comms), Legal, Creative, to name a few) and grid to deal with all the feedback from all levels while we're also establishing new workflows as the team doesn't own any specific channel.
Pay Range:$74,100---$100,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Your Wellbeing is Our Priority
At PVH, We Offer Competitive, Cost-effective, And Comprehensive Benefit Packages. We Strive To Provide Options When It Comes To Your Health, Finances, And Work-life Balance. This Includes
Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
401(k