Job Specifications
Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining.
For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple categories. Based in Los Angeles, Gibson is known for delivering product lines with style and value for the global retail marketplace. Gibson's legacy brands include Laurie Gates, Gibson Elite, Gibson Home, Ultra by Gibson, and Soho Lounge. In addition, Gibson is a driving force behind global brands such as Martha Stewart, Babish, Kenmore, Crockpot, Oster, Mr. Coffee, and Peanuts.
At Gibson, PEOPLE ARE THE #1 PRIORITY and the company is always looking for new talent to join our growing team.
For more information, visit us at http://www.gibsonhomewares.com
We Currently Have An Opening For The Following Position
Brand Marketing Specialist
Location: In-office, M-F (9 miles East of Downtown Los Angeles)
Role Overview
We're seeking a Brand Marketing Specialist to lead the development and execution of branded product lines and marketing strategies. This role bridges creative, strategic, and operational functions-working closely with licensors, sales, and internal teams to bring compelling products to market.
Key Responsibilities
Develop global product lines from concept to shelf in collaboration with cross-functional teams
Coordinate with licensors, sales, and creative teams to develop and present product concepts for approval
Maintain product tracking systems from ideation through final approvals and sample retention
Manage packaging design, gift box development, and trade show sample logistics
Publish New Product Introduction forms and contribute to website and editorial updates
Analyze sales data and performance reports to identify growth opportunities
Lead brand campaigns, product launches, and influencer-driven promotional activities
Monitor market trends, competitor performance, and consumer insights to inform strategy
Present brand positioning and product strategies to internal and external stakeholders
Oversee licensed product approvals across multiple assortments
Support brand-building events and marketing content creation
Requirements
Based in Los Angeles, in-office Monday-Friday
Experience in Marketing or Product Management, preferably in branded consumer products
Strong organizational and project management skills
Excellent written and verbal communication; confident presenter
Experience with social media platforms (Instagram, Mailchimp, YouTube) and influencer marketing
Proficient in MS Office (Word, PowerPoint/Keynote, Excel, Outlook) and Adobe Photoshop/Illustrator
Bachelor's degree required; Marketing preferred, or equivalent experience
Contact
Bill Beyer Senior Manager, Gibson Homewares 323-832-8900 x1596
About the Company
Gibson Homewares is a leading producer of housewares products based in Los Angeles. We manufacture products for home brands like Gibson Home, Gibson Elite, Martha Stewart and Babish. Our products can be found at major retailers online and in store. Central to our success are our talented teams of product developers, marketing professionals and logistics specialists and we're always looking for new talented people--we provide a collaborative, fun office work environment. MISSION: Our Mission is to create trend forward, and fu...
Know more