Job Specifications
LaSalle Network has partnered with a growing beauty brand in NYC in their search for a Global Product & Brand Marketing Director.
In this role, you lead a growing product portfolio and manage the full commercialization process for new products, limited editions, and promotional programs designed to drive brand growth.
You'll shape the product portfolio and go-to-market strategy, supporting the development of a multi-year product strategy and innovation pipeline--balancing data, insights, and consumer intuition to identify opportunities, deepen brand equity, and deliver impactful launches.
You'll be responsible for developing and executing strategies to grow the global brand presence and manage the full product lifecycle, from ideation to launch.
This is a hybrid role in NYC, onsite 2-3 days a week.
Key Responsibilities
Own global go-to-market planning for new product launches, promotional programs, and key campaigns
Partner with Product Development, Creative, and Sales to ensure a seamless launch process across all channels
Develop brand messaging, positioning, and product stories that resonate with diverse global audiences
Lead market and competitive analysis to identify growth opportunities and inform product innovation strategy
Build and manage launch timelines, toolkits, and marketing assets to support global regions
Track and analyze campaign and product performance, sharing actionable insights with senior leadership
Support long-term innovation pipeline development and annual brand planning processes
Collaborate with PR, Social, and Influencer teams to drive earned and owned media coverage
Qualifications:
Bachelor's degree in Marketing, Business, or related field (MBA a plus)
7+ years of brand or product marketing experience, ideally in beauty or haircare
2+ years in direct management experience
Proven success in managing global product launches and campaigns
Multi-year innovation road mapping
Proven experience in end-to-end product marketing & development
Strong project management skills, with ability to juggle multiple priorities and deadlines
Excellent storytelling, presentation, and communication skills
Highly collaborative, with experience working cross-functionally with Creative, Sales, and Product Development
Data-driven mindset with proficiency in analyzing business results and consumer insights
P&L portfolio management and optimization
Salary: $150k-$160k base (depending on candidate experience), with a 15% eligibility bonus.
Mental, dental, vision, and 401k are offered, along with a generous PTO policy and hybrid work flexibility.
If this sounds like the role for you, apply today!
Missy Stella
Sr. Recruiter, LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: View a full list of our benefits here.
All assignments are at-will and their duration is subject to change.
About the Company
LaSalle Network is a national staffing, recruiting and culture firm with business units that specialize in accounting and finance, administrative, call center, executive search, healthcare revenue cycle, human resources, management resources, marketing, sales, supply chain and technology.
Since inception in 1998, LaSalle has worked with thousands of clients and placed more than 250,000 candidates in temporary, temporary-to-permanent and permanent positions.
LaSalle Network has been listed on the Inc. 5000 "Fastest-Growing ...
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