Job Specifications
Position Title: Associate Brand Manager, Retail Marketing - US Appetizers
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID: 37744
The Associate Brand Manager, Retail Marketing, US Appetizers is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies. Responsible for delivering and recommending the marketing mix this position will partner with go to market hub, innovation, marketing operations, insights and other functional groups to meet business and portfolio objectives. The ideal candidate is a proven marketer who is solutions oriented, forward thinking, with a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and actively contributing to an engaged team.
Fueled by a passion for the Retail consumer, customer and category, this role will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
What You'll Be Doing...
Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
Champion the customer and consumer, understanding the entire value chain to deliver an integrated and synergistic execution of the strategy across functions
Supports the annual planning process, driving/influencing innovation, base business growth initiatives and supporting/enhancing brand positioning and commercial objectives. Recommend and manage the full funnel marketing spend for the retail business and report on ROI.
Support portfolio and brand strategy, inclusive of brand heart development to grow a family of products/brands that are distinctly positioned, inclusive of PL.
Lead execution and tracking of the core portfolio strategy, tracking and adjusting as needed.
Support monthly Integrated Business Planning (IBP), with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of SKU profitability and mix. This includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives.
Supports ongoing portfolio health, this includes product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
Supports portfolio architecture strategy, inclusive of portfolio price tiering/ positioning
Supports core innovation strategy (non-disruptive) developing and executing line extensions & renovation, inclusive of core product stewardship initiatives
Input to monthly IBP operating rhythm; with Go to Market Hub to help drive to decisions and alignment that balance supply against demand--and drive positive mix and scale impact to financial performance of the business
Support base business portfolio performance and product lifecycle reviews, to ensure an efficient and relevant portfolio that delivers to customer, category and commercial objectives. Initiate portfolio mix optimization, profitability, sourcing and pricing initiatives as needed
Proactively supports key brand and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of SKU profitability and mix.
What Will Make You Successful In This Role...
Is a self-starter and independent thinker with a strong work ethic who can convert insights into sustainable strategies and action plans that deliver results.
Is a strong commercial marketer with proven expertise in driving sustainable impact and creating business value
Is capable of prioritizing and business vision while ensuring alignment from key stakeholders
Has a proven ability to lead & motivate cross functional teams delivering business and brand objectives
Marketing Strategy and Fundamentals
Strategic thinker and contributor who can drive category and brand growth developing where to play, how to win, what to do marketing, brand, and portfolio strategies
Bias for leading with consumer insights, a demand-driven stance on the business, and an understanding of category & industry trends and intelligence -- bringing teams along to win internally and in the marketplace
A strong foundational understanding of marketing mix fundamentals
An understanding and passion for brand comms development and implementation
Commercial and business management acumen
A strong commercial acumen required to manage the channel P&L to achieve financial goals (top and bottom-line), aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiat
About the Company
At McCain, we believe food plays an important role in people’s lives, with the power to bring individuals, families, and communities together.
As a privately owned family company with over 67 years of experience, a presence in over 160 countries, and a global team of 23,000+ people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $14 billion. Through our investment and innovation agenda, we continue to be a globa...
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