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CRM Marketing Executive

CRM Marketing Executive

On site

Chester, United kingdom

£ 35,000 /year

Full Time

10-10-2025

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Skills

Salesforce Test CRM A/B Testing Marketing Analytics Google Analytics

Job Specifications

CRM Marketing Executive - Salary PS35k - Permanent - Chester

An exciting opportunity to join a fast-paced marketing team as a CRM Executive, where you'll play a key role in optimising CRM communications to drive online transactions.

Reporting into the CRM Manager..

Responsibilities:

Manage end-to-end email campaign delivery: build, test, schedule, deploy, and monitor.
Focus on Trade, cross-sell, and upsell communications.
Collaborate with internal stakeholders and creative teams to source campaign assets.
Share campaign performance insights across marketing and commercial teams.
Work closely with UX/design teams to enhance content engagement.
Apply CRM best practices including dynamic content, A/B testing, and performance metrics.
Leverage ecommerce knowledge to support campaign effectiveness.

Skills & Experience:

Experience in CRM communications (email/SMS/Push).
Some experience in Marketing with a focus on CRM duties is also desirable
Strong understanding of A/B testing and campaign execution.
Familiarity with marketing automation platforms (Salesforce Marketing Cloud preferred).
Proficient in Google Analytics and Excel.
B2C / Retail sector experience beneficial but not essential.
Commercially minded, results-driven, and comfortable in a fast-paced environment.
CRM cross-sell/upsell techniques - preferred
Knowledge of Campaign implementation, Marketing automation tools, Salesforce ExactTarget/Marketing Cloud, Google Analytics

Benefits:

Salary PS35k
25 days holiday + bank holidays
Pension scheme
Onsite parking
Plus other company benefits

About the Company

Reed is the largest family-run recruitment business in the world and we’ve been improving lives through work since 1960. We have the UK's largest candidate database, expertise in 20 specialist sectors and offer the longest guarantees on the market. We’re a pioneer of specialist recruitment services and our experts work with more than 30,000 organisations in the UK to fill their temporary, permanent and interim positions. For more information on our services, jobs and industry insight, visit Reed.com Know more