Job Specifications
ROOTS Academy is seeking a Marketing Operations Manager -- a systems-minded, detail-driven professional who thrives on structure, clarity, and accountability. This role ensures that marketing plans turn into action, deadlines are met, and nothing falls through the cracks.
Working closely with the President and the marketing team, this person owns the organization, tracking, and operational flow of ROOTS' marketing efforts across dance, music, and theater.
If you love timelines, spreadsheets, checklists, and clear communication -- and you're energized by helping a team stay on task and deliver on time -- you'll fit right in.
Key Responsibilities
Project & Workflow Management
Translate strategic plans into actionable project timelines and task lists
Manage the ROOTS marketing calendar -- ensuring all campaigns, events, and deliverables are planned, tracked, and communicated
Maintain ClickUp as the central hub for all marketing tasks, campaigns, and priorities
Lead weekly project meetings to review progress, identify blockers, and reassign priorities
Partner with Seanna and Heather to ensure they have what they need, when they need it
Systems & Process Optimization
Build and maintain efficient workflows for campaign setup, creative requests, and internal communication
Ensure marketing systems (ClickUp, HubSpot, Google Drive, WordPress) are organized and used effectively
Track marketing metrics and performance data; assist with analysis and reporting to inform decisions
Recommend process improvements to increase efficiency and reduce bottlenecks
Team Communication & Accountability
Serve as the communication bridge between marketing and other departments
Keep leadership informed of project status, timelines, and outcomes
Provide proactive updates and reminders -- ensuring deadlines are met and priorities stay clear
Seasonal Campaign Coordination
During ROOTS' peak marketing cycles (summer and December/January), coordinate campaign schedules and deliverables
Track the status of ads, emails, website updates, and social content to ensure launch deadlines are met
Support post-campaign wrap-ups by gathering results and insights
What You'll Bring
3-5 years of experience in project management, marketing operations, or organizational coordination
High attention to detail -- thrives on tracking moving parts and closing loops
Process- and data-minded -- loves systems, organization, and optimization
Proficiency with ClickUp (or other PM tools), HubSpot, Google Drive, and spreadsheets
Excellent communicator -- clear, proactive, and dependable
Calm under pressure and steady through busy seasons
(Bonus) Comfort with basic data reporting and campaign analytics
Why Join ROOTS Academy
ROOTS Academy exists to inspire students through the arts and strengthen community through creativity. As our Marketing Operations Manager, you'll be the person who turns big ideas into organized execution -- helping ensure every campaign, event, and creative initiative runs smoothly and delivers results.
This role is for you if:
You love clarity, lists, and process
You're motivated by precision and follow-through
You find satisfaction in keeping creative people organized and on schedule
Salary Range: $42,000-$48,000 DOE (commensurate with experience). Includes paid time off, holidays, insurance stipend and the opportunity to grow within a creative, collaborative environment.
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