Job Specifications
As our Digital Marketing Manager, your core focus will be on building a predictable and scalable pipeline.
Architect & Execute Growth Strategies:
You'll support the development and execution of our annual B2B digital marketing playbook, translating business objectives into powerful, multi-channel including organic and paid campaigns that drive measurable growth.
You'll support and customize account-based marketing (ABM), demand generation and SEO campaigns that speak directly to our target personas and industry segments, addressing their unique pain points.
Pioneer with AI-Driven Marketing:
Be at the forefront of our marketing evolution by helping to plan and execute an AI-integrated marketing strategy.
Leverage MarTech to personalize the customer journey, optimize campaign performance, and uncover new opportunities for engagement.
Fuel the Sales Pipeline:
You will be obsessed with the funnel. You'll design, measure, and relentlessly refine campaigns across organic, paid media, email, and social to consistently generate a healthy pipeline of high-quality MQLs and SQLs.
Partner closely with Sales and Marketing Operations to create a seamless lead handoff process, implementing strategies to accelerate deals through the pipeline and increase opportunity velocity.
Become a Data Storyteller:
Go beyond simple reporting. You'll dive deep into Salesforce, Google Analytics, Looker Studio, Web Analytics and other marketing analytics platforms to translate raw data into actionable insights and compelling stories about our customers and campaign performance.
Monitor ROI, customer journeys, segmentation and conversion rates to identify and capitalize on growth opportunities.
Vendor and Budget Management:
Manage relationships with vendors, agencies, and technology partners to enhance marketing outcomes.
Oversee digital marketing budgets, ensuring efficient allocation and addressing budget gaps.
Compliance and Data Governance:
Ensure all marketing efforts comply with data privacy and consent regulations.
Collaborating with the automation lead best practices for data governance and consent management within CRM systems.
The Skills & Experience You Bring
We're looking for a unique blend of strategic thinking, technical expertise, and a collaborative spirit.
Your Experience:
8+ years in B2B integrated marketing, with a proven track record of building and scaling demand generation programs that directly contributed to sales pipeline and revenue.
Demonstrated success in creating and managing multi-channel campaigns, especially in a complex B2B environment.
Your Marketing Tech Stack:
CRM & Marketing Automation: Deep proficiency in Salesforce and a marketing automation platform like Pardot is essential. You know how to request workflows, segment audiences, and create powerful reports.
Digital Advertising: Hands-on experience managing campaigns in Google Ads, LinkedIn Campaign Manager, Bing and Social Media Ads.
Analytics & SEO/SEM: You're an expert with tools like Google Analytics, SEMrush, and Search Console. You can turn data into a strategic advantage.
Bonus Points: Familiarity with AI content tools like Jasper.ai or other generative AI platforms.
Your Mindset & Approach:
Strategic Doer: You can think high-level strategy but aren't afraid to roll up your sleeves and get into the weeds of campaign execution.
Natural Collaborator: You excel at working across departments from Sales and Product to Client Services to create a cohesive and effective customer experience.
Data-Driven: Your decisions are guided by data, not just gut feelings. You embrace a "test, measure, learn" mentality.
Growth-Oriented: You have an entrepreneurial mindset and are always looking for the next opportunity to innovate and drive results.
Education:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required.
Master's degree or MBA is considered an asset, particularly with a focus on Digital Marketing, Data Analytics, or Strategic Management.
Certifications:
Google Ads Certification and/or LinkedIn Marketing Solutions Certification.
Salesforce Marketing Cloud or Pardot Certification.
HubSpot Inbound Marketing Certification or equivalent.
SEO/SEM certifications (e.g., SEMrush, Moz, or Google Analytics).
Bonus: Certification in AI marketing tools or platforms (e.g., Jasper.ai, ChatGPT for Marketing, or similar).
About the Company
Livingston International simplifies the complexities of importing and exporting, giving businesses the freedom to focus on their core functions. Clients from across the globe turn to Livingston for world-class customs brokerage, trade consulting, global trade management and freight forwarding solutions. Our clients also rely on us for innovative technology solutions, including the TradeSphere(r) suite of automation software. Livingston employs over 3,000 employees at more than 85 key border points, seaports, airports and oth...
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