Job Specifications
Permanent Full Time
Investment Planning Counsel (IPC) is one of Canada's leading independent wealth management firms. We are a diverse group of people all driven towards one goal: helping our advisors build a better business through a remarkable client experience.
In November 2023, Canada Life acquired IPC. Canada Life is a member of the Power Financial Corporation group of companies and serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States.
With the acquisition, IPC and Canada Life's existing wealth platforms create one of Canada's leading wealth providers.
The Marketing Communications Specialist plays a key role in developing messaging and executing on critical communication projects as assigned. The Marketing Communications Specialist will also support the coordination and deployment of content across multiple channels, ensuring accuracy, consistency, and alignment with brand standards.
This role primarily focuses on advisor communications, making it ideal for a skilled communicator with advanced writing and editing abilities, as well as hands-on experience in crafting and executing high-quality communication material.
In addition to core communication responsibilities, this position offers the ideal candidate an opportunity to broaden their experience and build new skills by supporting leaders across the Wealth Experience team. The ideal candidate is a strong collaborator, eager to learn, and ready to contribute to a variety of projects that support the delivery of business goals.
What You Will Do
Write and edit communications for critical operational business updates for newsletters, email campaigns, and events.
Collaborate with internal stakeholders to gather information and translate business needs into clear, actionable messaging ensuring consistency with organizational voice and tone.
Develop and execute on communication plans for assigned projects.
Support the production and deployment of communications across various corporate communication channels, maintaining accuracy, consistency.
Ensure all content adheres to brand standards and style guidelines, manage and maintaining processes and best practices for SEO, accessibility and AODA standards.
Contribute to assigned marketing communications initiatives and cross-functional projects to support the broader team.
Gather data and reports on communication initiatives, analyze and evaluate findings, make recommendations for improvement.
Co-manage mailing lists, translation requests, and content archives.
Publish and maintain content on the corporate intranet and blogs.
Co-manage shared mailboxes and triage requests to appropriate teams.
What You Will Bring
5+ years of experience in communications, ideally within a complex organizational structure.
Post-secondary degree in Communications, Journalism, Digital Media/Marketing Communication.
Industry knowledge, particularly in financial services/dealer marketing & operations, is a strong asset.
Advanced proficiency in email marketing platforms and content management systems.
Advanced proficiency in Microsoft Office Suite, especially PowerPoint and Word.
Proficient in social media platforms and community management
Strong writing, editing, and proofreading skills.
Knowledge and familiarity with using or working on various content management systems.
Able to manage multiple projects and meet tight deadlines.
Responsive, proactive, and a self-starter with a collaborative mindset.
Moves fast without sacrificing accuracy, timelines or quality of work.
Able to follow and maintain consistent writing and visual guidelines.
Resourceful and agile--able to pivot as business needs evolve.
Able to search out and identify key sources of information from business partners.
The base salary for this position is between $56,000 - $ 83,900 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.
Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.
Be your best at Canada Life- Apply today!
Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.
You can be your best here. You're part of a diverse and inclusive workplace where your career and well-being are championed. You'll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.
Together, as part of a great team, you'll deliver on our shared purpose to improve the well
About the Company
At Canada Life, we're focused on improving the financial, physical and mental well-being of Canadians. Whether handling policy claims, help growing and protecting clients' retirement and investment savings, providing workplace mental health support for all employers or helping build stronger communities by investing in community projects, we are committed to putting the customer first in all that we do. That trust is built on the dedication, skill and energy of our employees and advisors and their commitment to our customers...
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