Job Specifications
About Tide
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.
Tide Facts
Tide is available for UK, Indian, German and French SMEs
Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
Over $200 million raised in funding
Over 2500 Tideans globally - we're diversity champions!
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India
About Team
You'll be joining a team of Product Managers within our Member Engagement Marketing (MEM) group, which is responsible for driving engagement, retention, and long-term member value. Our Subscription Plans are at the heart of this, ensuring that members clearly understand and experience the full value of their Tide membership. You'll collaborate closely with our Billing, Payments, Marketing, Data, and Finance teams to create a frictionless, transparent, and engaging subscription journey--one that goes beyond the typical Membership experience and delivers long-term member satisfaction.
About The Role
You're an experienced Product Manager with a broad skill set--driven, analytical, and strategic--with a customer focus and strong problem-solving skills.
You'll be responsible for our Membership Plans in multiple markets. This is an exciting opportunity to shape the future of how we structure, package, and deliver value to our members as we continue to scale. You'll drive the vision for our subscription offerings, ensuring they are flexible, competitive, and aligned with member needs.
You'll be working across the business with multiple stakeholders to optimise and enhance our subscription experience. This includes defining and refining subscription tiers, benefits, and pricing models while ensuring seamless lifecycle management--from sign-up and upgrades to renewals and cancellations.
As a Lead Product Manager for Membership Plans, you will:
Own the end-to-end strategy, vision, and roadmap for our global Membership Plans, ensuring these deliver outstanding value and a world class member experience.
Shape and scale innovative subscription experiences, employing a customer-first and data-driven mentality to define, evolve, and continually enhance membership tiers, benefits, and pricing models.
Drive product discovery, development, and delivery: Lead initiatives from greenfield concepts to optimised member journeys, working closely with stakeholders from Billing, Payments, Marketing, Data, and Finance to build frictionless, transparent subscription lifecycle management - from sign-up and upgrades to retention initiatives and downgrades.
Lead cross-functional teams: Collaborate with Engineering, Design and Data teams to drive business-critical outcomes and deliver measurable impact, aligning all efforts with organisational OKR's & goals.
Champion excellence in user experience: Work closely with Design to build global, flexible solutions that meet the needs of diverse member segments, ensuring clarity, transparency, and a best-in-class UX across our Membership areas.
Inspire, mentor, and develop product talent, providing coaching and guidance to fellow Product Managers and team members as the group scales.
Evangelise customer insights, synthesising qualitative and quantitative feedback to maintain alignment with business strategy, improve retention, and drive subscription transformation across Tide.
What We Are Looking For
This role is for a strategic, hands-on product leader with a track record of successfully delivering high-impact, data-informed subscription or membership initiatives.
You have overall 9+ years of experience with minimum 6 years' product management experience, with demonstrated success leading subscription, membership, or product-led growth features throughout the full product lifecycle, particularly in iterative discovery and delivery environments.
Strong analytical and commercial acumen: adept at defining KPIs/OKRs, driving ARR-first initiatives, and using insights to prioritise and deliver business outcomes.
Exceptional cross-functional collaboration skills, able to bridge the gap between technical and commercial teams and influence senior stakeholders, including legal, finance, and executive leaders.
Passion for user-centric, outcome-driven product development: keen to deliver memorable experiences that enhance retention and l