Job Specifications
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
Account Marketing
Oversee the end-to-end Go-To-Market process for Soccer Specialty account group, ensuring tailored, seasonal support and activation plans to maximize PUMA's visibility
Ensure seasonal key initiative in-store campaign visibility across Soccer Specialty accounts
Drive and report on campaign visibility across social and e-com channels through our wholesale partners
Distribute seasonal campaign assets to wholesale partners and internal stakeholders and ensure platform maximization
Category Marketing
Lead the strategic planning and execution of all marketing initiatives related to the PUMA KING (portfolio of key Grassroot Soccer partnered clubs) portfolio
Execute the product needs for the PUMA grassroots & tournament support
Lead US Partner relationships through monthly touch bases and operational support
Develop, maintain and leverage key relationships in key cities with partner (fan)clubs, driving brand affinity
Support our Athlete Maximization pillar through US Soccer athlete activations, including but not limited to MLS and NIL partnerships
Provide operational support around all Pulisic Stomping Grounds openings and activations to fully leverage and maximize the athlete partnership
Increase PUMA brand awareness, visibility and desirability by developing and executing compelling, on-brand commercially relevant marketing & maximization plans that ultimately drive demand for PUMA soccer product
Support the overall Soccer category marketing calendar, including product launches, athlete activations, and seasonal campaigns
Support the Soccer Teamhead in planning and executing activations for club Summer Tours and local licensed league partnerships, maximizing visibility and fan engagement
Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
Support Marketing Leadership Team on all aspects of the Go-To-Market Process
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Assist in budgeting/forecasting and completing campaign analysis
YOUR TALENT:
Bachelor's degree in Marketing, Communications, or a related field
2-4+ years of experience in brand, product, or retail marketing
Genuine passion for sneakers, sports, music, and/or fashion, with a strong passion and understanding of the soccer category
Strategic and creative communicator with excellent presentation skills
Exceptional writing, organization, and storytelling abilities
Proven track record of working independently, taking initiative, and delivering results with minimal oversight
Highly detail-oriented, resourceful, and proactive in problem-solving
Strong understanding of social media platforms and trends
Willingness to travel up to 15% of the time
The Hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience
PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
About the Company
PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. ...
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