Job Specifications
Are you looking to join one of Greater Toronto's Top 2025 Employers?
The Ontario Medical Association (OMA) advocates for and supports doctors, seeking to strengthen their leadership role in caring for patients. We continually seek to be the trusted voice in transforming Ontario's health-care system by courageously pursuing best practices, new ideas, solutions, and opportunities to improve.
OMA Insurance (OMAI) is a wholly owned subsidiary of the OMA, operating as a licensed life insurance agency and property and casualty insurance broker. We provide a wide range of insurance and retirement solutions for physician members.
Job Summary
The Senior Director, Advisory Services is responsible for designing and executing robust sales and business development strategies that will increase member engagement, and insurance product sales across Ontario and Atlantic Canada. Through strategic sales planning, data analytics, developing and executing sales and marketing activities, the Senior Director will focus on coaching direct reports and advisors on best practices, compliance, reporting, advance insurance, investment and retirement sales concepts to build and expand the OMAI brand, products, services, partners, and operational capabilities while delivering of a differentiated member experience.
How You Will Make a Difference
Analyze and assign annual sales goals and revenue targets through reviewing data analytics on sales, revenue, premium trends by product, ensuring to track and report on year over year trends.
Oversee sales management through business plans that guide advisory events, outreach/campaign initiatives in collaboration with direct reports. Have oversight of the business plan and business development strategy for all Advisory services.
Plan and attend meetings with advisory team to provide in field sales support and guidance; monitor and enhance sales activities.
Design and present product knowledge sales training through concepts that include group, individual, living benefits, retirement and pension concepts and sales strategies. Proficient in the use of insurance, retirement and financial planning software illustration tools.
Establish and oversee member retention strategies.
Advance APEXA contracting process for new and existing advisors. Participate in the development of products, and advisory marketing and communications.
Influence and direct team activities in collaboration with direct reports including participate in the hiring process, performance evaluation and coaching of direct reports.
Analyze KPIs for advisory to increase and maintain positive advisor NPS scores and optimize operational processes.
Oversee equitable and optimal allocation of resources; monitor and maintain a high level of compliance, accuracy and sales process consistency. Stay up to date on compliance with all industry and regulations and contractual obligations.
Review salesforce reporting and optimization, compliance tracking as it relates to CEs and licensing for advisory team.
Develop new advisor tools in collaboration with department trainer.
Collaborate on Financial Literacy initiatives as required.
Establish new internal and external partner relationships to advance business development opportunities. Work closely with internal and external stakeholders, including other key management personnel to build and drive awareness of OMAI products, services and increase penetration rate within membership. Work closely with business partners and key internal stakeholders and others to identify new opportunities for member engagement.
Respond to member complaints and escalations related to OMAI products and services as part of the escalation process. Mentor direct reports and advisor team in member resolution, and act on opportunities for improvements to sales, sales strategy, delivery, processes, and communications.
Requirements That Are Important To Us
University Degree in business, marketing or commerce
Need an individual that has strong Insurance Planning and Retirement knowledge, with strong business acumen
Experience in Insurance, Investments, Retirement, Pension and financial planning insurance estate planning needed due to complex needs of doctors who are incorporated and need insurance strategies that meet those needs
LLQP (Life License Qualification Program) is required
CFP/CLU is an asset
Business Acumen: People Management, Advisory Sales, Distribution Experience, Insurance, Investment, pension product knowledge, creation of business policies, procedures, insurance operational knowledge, Marketing knowledge, Sales process and Pipeline, Presentation building and training experience
The OMA has moved to a permanent hybrid work environment. As such, the individual in this position will be required to work a minimum number of days in our Toronto office.
What do we have to offer you?
A work environment whose values are to be respectful, bold, responsive, and transparent in our work and our behaviours
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About the Company
The Ontario Medical Association (OMA) represents more than 40,000 physicians and medical students across the province. Ontario's doctors work closely with patients to encourage healthy living practices and illness prevention. In addition to delivering front-line services to patients, Ontario's doctors play a significant role in helping shape health-care policy, as well as implementing initiatives that strengthen and enhance Ontario's health care system. The Ontario Medical Association (OMA) represents the political, clinical...
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