Job Specifications
Who We Are
Designed with simplicity in mind, Verkada's six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.
About The Role
At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.
The Growth Manager in the Digital Marketing team will be responsible for driving customer acquisition through marketing campaigns across a multitude of paid channels including LinkedIn, Meta, Youtube, Reddit and Google. You will manage a 6 digit quarterly budget and will be in charge of campaign planning, ideation and execution with a data-driven mindset to have a massive impact on the top line of the company.
Please note that this role is on-site at HQ in San Mateo, CA.
What You'll Do
Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through digital marketing campaigns and focusing on channels such as LinkedIn, Meta, X, Google and Reddit.
Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution (i.e. strategizing on what campaigns and ads you will run) to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
Performance Monitoring & Insights: Track and analyze key campaign metrics identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.
What You Bring
We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in digital marketing campaigns. Ideal backgrounds include: Growth Marketing, Demand Generation, Social Media Marketing, Digital Marketing: Experience in content and ads creation and ideating campaigns that drive pipeline growth, with a focus on paid customer acquisition is highly preferred.
Proven experience in digital marketing and paid customer acquisition (B2B preferred)
Strong understanding of social media platforms such as LinkedIn, Meta, X, Google and experience in running campaigns at various stages of the funnel (top, middle, bottom)
Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing and creative teams.
Proficiency in data analysis, knowledge of Excel preferred.
Experience managing large-scale marketing campaigns, lead follow-up and conversion into pipeline and optimizing performance through the funnel.
US Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits
Additional Information
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a
About the Company
We’re hiring! Learn more and view open positions: https://www.verkada.com/careers/
Designed with simplicity in mind, Verkada's six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — provide unparalleled building security through an integrated, cloud-based software platform. Over 28,000 organizations, including 82 companies in the Fortune 500, across 85 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, ...
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