Job Specifications
Ready to make an impact in the digital sales world? As our Online Sales Development Representative, you’ll be the go-to guide for customers navigating our online ordering system. You’ll help onboard new clients, support their digital journey, and build relationships that drive repeat business. If you’re tech-savvy, customer-focused, and energized by fast-paced environments, this is your chance to turn online engagement into real results!
Responsibilities
Sales Prospecting & Lead Generation: Actively identify and engage new business opportunities through cold calling, email outreach, and social selling to grow the company’s online sales channel.
Pipeline Development & Management: Build, maintain, and track a robust sales pipeline in the CRM system, ensuring timely follow-ups and clear visibility into opportunities and potential revenue.
Customer Onboarding & Digital Sales Support: Guide new and existing customers through onboarding, account setup, and navigation of the digital ordering system, promoting adoption and usage to drive online sales growth.
Account Development & Re-Engagement: Re-engage dormant or underutilized accounts through targeted outreach, virtual consultations, and tailored product solutions to increase order frequency and maximize account potential.
Revenue Growth & Upselling: Identify cross-sell and upsell opportunities based on customer needs, order history, and preferences, working proactively to increase average order value and repeat business.
Relationship Building & Customer Success: Develop strong, trust-based relationships with customers, acting as a knowledgeable resource and advocate to ensure satisfaction and long-term loyalty.
Performance Monitoring & Reporting: Track key metrics such as call volume, online adoption, conversion rates, and revenue generated, providing insights to improve strategies and achieve sales targets.
Collaboration & Internal Alignment: Partner with Sales, Marketing, and Customer Success teams to align messaging, share insights, and ensure a seamless, customer-focused experience.
Product Expertise & Market Awareness: Maintain deep knowledge of packaging products, digital ordering tools, and industry trends to effectively position solutions and anticipate customer needs.
Team Contribution & Continuous Improvement: Support team goals, share best practices, and actively participate in initiatives to refine processes, drive sales performance, and enhance the digital sales strategy.
Contribute to broader team initiatives as needed
Qualifications, Skills, & Experience:
The ideal candidate will have 1–2 years of experience in sales, business development, customer service, or digital engagement, with previous exposure to eCommerce or digital sales considered a strong asset. You are comfortable navigating CRM systems, online platforms, and Microsoft Office, with ERP experience as a plus. Strong communication and relationship-building skills are essential, along with the ability to stay organized, prioritize effectively, and adapt in a fast-paced environment. We’re looking for someone who is self-motivated, eager to learn, and passionate about supporting customers in a digital-first setting. Knowledge of the packaging or distribution industry would be an added advantage.
What you can expect from us:
We offer a competitive compensation and benefits package that supports your well-being and work-life balance. This includes health and dental coverage, a retirement savings plan with company matching, generous vacation and paid personal days, and flexible work arrangements (including remote options after training). Employees also have access to professional development opportunities, tuition reimbursement, wellness programs, an Employee Assistance Program (EAP), and paid volunteer time.
To Apply
Applicants can apply in confidence to: Vanessa Pineda, Human Resources Generalist at: vpineda@crawfordpackaging.com
The primary workplace will be our facility in Brampton, Ontario. From time to time, you may also be required to work from other locations, such as a home office (hybrid). Business-related travel may be required as necessary.
We are an equal opportunity employer. While only qualified candidates will be contacted for an interview, we encourage you to regularly check our website for other related positions as they become available. Crawford Packaging is dedicated to fair and equitable recruiting practices in line with the Accessibility for Ontarians with Disabilities Act (AODA). Persons with disabilities are encouraged to request accommodations at any stage of the recruitment process, if needed.
About the Company
Established in 1963, Crawford Packaging is North America's leading resource for innovative packaging automation solutions, including packaging automation equipment, consumables, custom packaging products, and technical support. With locations in Canada, the US, and Mexico, Crawford serves a broad range of industries and organizations, from small start-ups to large-scale operations. The company leverages its knowledge-based culture to deliver best-in-class packaging solutions, enhancing the performance of businesses - one cus...
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