Job Specifications
Your Dreams, Our Future.
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
Job Summary
The Marketing Coordinator supports the Clé de Peau Beauté Marketing team across all stages of the Marketing lifecycle to achieve brand objectives, maximize growth potential in the US market, and deliver a high-touch client experience at all omni-channel touchpoints. In this role, you will support product launches, consumer marketing campaigns, manage key marketing milestones and contribute to go-to-market toolkits. You will work closely with cross-functional teams to ensure timely delivery of campaigns and programs to drive brand awareness and maximize Clé de Peau Beauté’s growth potential and increase market share.
Brand Marketing
WHAT YOU WILL DO
You will assist in the execution of marketing strategies and campaigns to drive brand awareness and market share. Support the planning and execution of new product launches and marketing initiatives in the US market.
You will support the development and production of seasonal gift sets and GWPs.
You will drive creative briefs for marketing materials including seasonal gift sets, GWPs, digital content, print assets, visual merchandising and event collateral. Ensure materials meet brand guidelines, resonate with the target audience, delivered on time and on budget.
You will conduct competitive analysis on product assortment and pricing to inform positioning strategies.
Channel Marketing
You will support the development and execution of marketing plans and product launches at retail partners including sampling, merchandising and promotional activities.
You will maintain marketing calendars, in-take forms, new product submission forms and activation plans.
You will own Retailer.com PDP asset and copy distribution for all new launches and routine updates across all accounts for any seasonal updates through collaboration with the Sales team and retailer buying offices for item setup. Monitor and apply best practices to PDP assets and copy consistently.
You will drive creative briefs for any R.com exposures or PDPs, including co-op, branded GWPs, and locally produced or programmed elements. Manage the timeline throughout process to ensure that marketing elements meet brand guidelines, resonate with the target audience, delivered on time and in budget.
You will ensure COM best practices are followed within retailer.com sites, and prepare to present findings and recommendations for marketing, sales and retailer contacts.
You will develop, maintain, and recap marketing calendar for each retailer site, including co-op exposures, brand boutique banners, product launches, emails and sampling initiatives.
You will perform weekly audits to track all mentions, activities, and placements of competitors and CPB across all retailer.com accounts.
Other Responsibilities
You will assist in marketing presentations and meeting prep.
You will develop agenda, schedule, and own routine status with sales and monthly (or as needed) calls with all retailers
You will help with routine shipping, tracking, and processing intake forms for all retailer samples used for marketing exposures, photoshoots and online placements to drive brand awareness.
You will support product closet maintenance by checking inventory and ordering new products as needed.
Special projects as assigned.
Who You Are
You have a bachelor’s degree in marketing or related field required.
Ideal candidate will have up to 2 years marketing experience in beauty, retail or luxury environment. Related experience in sales, merchandising, events or digital a plus.
You have exceptional administrative, analytical, and interpersonal skills.
You are highly motivated, resourceful self-starter
About the Company
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.
Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay b...
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