Job Specifications
Regional Manager (East)
New York City, NY (with extensive travel)
POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Job Overview
The Regional Manager (RM) is a senior field leader responsible for overseeing multiple District and Area Managers across a defined region, ensuring operational excellence, profitability, and brand consistency. This role is elevated above the District Manager position and will directly manage 5–10 multi-unit leaders while serving as a key partner to cross-functional departments.
The RM role is 80% travel and 20% office/home market based, requiring frequent travel outside of the home market to maintain strong visibility, leadership, and operational alignment across regions. Regional Managers will play a critical role in leading strategic initiatives, supporting pilots, program rollouts, workshops, and special projects that drive the long-term growth of POP MART North America.
What You Will Achieve
Regional Leadership & Multi-Unit Oversight
Provide direct leadership to District Managers and Area Managers, ensuring they deliver on all operational and financial expectations within their assigned markets.
Oversee the execution of store operations, inventory control, payroll management, and visual merchandising at scale across the region.
Drive consistent achievement of all store-level KPIs by holding multi-unit leaders accountable for results and execution standards.
Build a strong leadership pipeline by coaching, training, and developing multi-unit leaders into future senior leaders.
Strategic Projects & Cross-Functional Collaboration
Partner with internal departments (HR, L&D, Operations, Marketing, Visual Merchandising, Real Estate, Construction, and IT) to implement pilots, program rollouts, workshops, and special projects across the region.
Serve as the regional point of contact for business-critical initiatives, ensuring alignment between field operations and the corporate Support Center.
Provide feedback to cross-functional partners on program effectiveness, identifying opportunities for scalability and improvement.
Operational Excellence & Compliance
Ensure all locations within the region adhere to corporate policies, operational SOPs, and legal/regulatory requirements.
Anticipate and resolve large-scale operational challenges, implementing solutions that support sustainable growth.
Champion efficiency by streamlining processes and ensuring multi-unit leaders adopt best practices.
People Leadership & Talent Development
Lead regional workforce planning, including hiring strategies, payroll oversight, and succession planning.
Oversee interviews, training, and onboarding of multi-unit leaders and ensure consistency of people practices across districts.
Drive accountability through regular performance reviews, coaching, and development plans for all direct reports.
Business Performance & Financial Oversight
Own regional financial performance by managing payroll, labor budgets, and profitability across multiple districts.
Partner with Finance and Operations leaders to track performance against budget and deliver actionable insights for improvement.
Ensure all District and Area Managers understand and execute financial strategies to maximize sales and profitability.
Travel & Market Visibility
Maintain a strong presence in the field through 80% travel (subject to business needs), including frequent visits to stores outside of the home market.
Provide consistent visibility and direct support to field teams, building trust and alignment at all levels.
What You Will Need
Experience & Leadership
7+ years of progressive multi-unit retail leadership experience, including at least 3 years as a Regional Manager overseeing District or Area Managers.
Proven ability to lead and inspire teams of District and Area Managers.
Strong track record of delivering financial results and operational excellence across multiple markets.
Skills & Competencies
Exceptional leadership, coaching, and talent development skills
About the Company
Founded in 2010, POP MART (SEHK: 9992) is a rising global force in pop culture and entertainment.
What makes us different?
We collaborate with renowned international designers and partner with leading global brands.
By the end of 2023, we had over 400+ brick-and-mortar stores and 2,000+ Robo Shops (POP MART products vending machines). Up until the first half of 2024, we successfully held the POP TOY SHOW in Beijing, Shanghai, and Singapore. We also officially opened the first theme park, POP LAND, and released the first ...
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