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Lifecycle Marketing Manager

Lifecycle Marketing Manager

On site

Montreal, Canada

Full Time

23-10-2025

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Skills

Communication CRM Copywriting Marketing Analytics

Job Specifications

BettingJobs are working with a growing online casino and sportsbook platform headquartered in Montreal, offering cutting-edge gaming experiences across Canada. They are looking for a Lifecycle Marketing Manager to join their team.

The successful candidate will focus on CRM, personalized communications, and loyalty initiatives to ensure players remain active and invested in the experience.

Key Responsibilities:

Develop and execute CRM campaigns using email, push notifications, SMS, and in-app messaging.
Design and manage player retention programs, including loyalty tiers, gamification features, and targeted promotions.
Segment players by behaviour, value, and lifecycle stage for highly personalized campaigns.
Track and analyse retention KPIs, adjusting strategies based on performance data.
Collaborate with product and analytics teams to integrate marketing touchpoints into the player experience.
Collaborate with marketing team at the land-based Casino for cross marketing campaigns
Ensure compliance with regulatory guidelines for customer communications and promotional activities.

Requirements:

Experience in CRM, retention, or lifecycle marketing within the gaming/iGaming industry.
Proficient in marketing automation platforms, CRM systems, and analytics tools.
Strong knowledge of segmentation, personalization, and loyalty program best practices.
Analytical mindset with a focus on continuous optimization.
Excellent communication and copywriting skills.

About the Company

Originally founded in 2003, BettingJobs began life as a job board for the online betting & gaming industry. The business grew rapidly and quickly matured into the full recruitment service provider we are today. We are now a globally renowned resource for making qualified connections worldwide. With over 20 years of experience in the market, BettingJobs now sits at the centre of the iGaming ecosystem. Our HQ remains in the Glasgow area, from which our team serves the global marketplace. Our Management Team are industry-re... Know more