Job Specifications
Company Description
Who we are:
At RCL - Reitmans (Canada) Limited, we live and breathe fashion and customer experience every day. We believe that fashion is about more than just style — it's about empowering our customers with the confidence to shine when it matters most.
Whether through bold ideas at the design table or seamless experiences in our stores and digital channels, our goal is to create unforgettable moments. With a strong portfolio of brands and a passionate, creative team, we constantly reimagine what’s possible in fashion retail.
Job Description
About the Customer Engagement and Loyalty Team
At RCL, the Customer Engagement & Loyalty team designs and builds stronger, lasting relationships with our customers across our three brands – Reitmans, RW&CO, and PENN.
Our mission is to connect brand creativity with data-driven precision, orchestrating seamless, meaningful, omnichannel, and personalized fashion experiences that make every customer feel recognized and valued. By doing so, we increase CLTV and inspire brand advocacy.
The Opportunity
As Digital Product Manager, Customer Engagement, you will shape the future of how RCL connects with customers. Reporting to the Director, Customer Engagement & Loyalty, you will own the lifecycle and evolution of customer engagement products, including loyalty platforms, CRM tools, and journey orchestration solutions.
You will turn strategy into scalable product roadmaps, ensuring technology investments deliver measurable business value. Leading a team of product owners and managing external partners, you’ll enable cross-functional delivery across Digital, Customer Activation, Marketing, and IT for all RCL brands.
What You’ll Do
Planning & Strategy
Translate engagement strategy into product roadmaps that drive customer growth across the lifecycle.
Lead customer journey mapping and prioritize lifecycle communications.
Define and prioritize features based on business needs, customer impact, and ROI.
Execution & Delivery
Partner with IT and vendors to deliver solutions on time and on budget.
Track and share product performance with stakeholders.
Oversee change management, training, and adoption for internal users.
Stakeholder & Team Leadership
Communicate product vision, roadmap, and priorities across RCL.
Manage and mentor a team of product owners to deliver results.
Innovation & Continuous Improvement
Stay ahead of technology and market trends to evolve engagement products.
Drive test-and-learn initiatives to boost engagement and retention.
Qualifications
What You Bring
Univserty degree in related fields of study
8+ years in product management, product ownership, or lifecycle marketing, with direct CRM and loyalty platform experience.
3+ years leading teams and managing complex product roadmaps.
Strong financial acumen, with experience building business cases and measuring ROI.
Proficiency in agile methodologies, marketing automation tools (e.g., Salesforce Marketing Cloud, Braze, Klaviyo), and analytics (SQL, GA4, MicroStrategy).
Solid knowledge of data privacy compliance (CASL) and experience managing external vendors.
Bilingualism and excellent collaboration and communication skills.
Experience in fashion, retail, or e-commerce are strong assets.
Additional Information
What Sets Us Apart:
Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
Well-being first: Access a comprehensive benefits program designed to take care of you.
Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.
If this inspires you…let’s talk. Send us your resume today!
By the way, did you know that RCL - Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.
There are many ways to wear a career at RCL! #ReadytoRCL
Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accom