Job Specifications
Sago Mini is an award-winning company devoted to play. With three subscription services and over 10 million monthly active users, Sago Mini creates apps that seed imagination, grow wonder, and bring thoughtful design to life for preschoolers and parents worldwide. Proudly Canadian, Sago Mini is a subsidiary of Spin Master, a leading global children’s entertainment company. Along with sister studios Toca Boca and Originator, Sago Mini is part of the Piknik bundle – a collection of the world’s best apps for kids in one subscription.
About the Role
Sago Mini is seeking a leader to help guide and shape the product marketing strategy of Sago Mini, and our bundled subscription service Piknik. As the Manager, Product Marketing, you will be responsible for bringing our products to kids and parents around the world. You will act as the key point of contact for our product teams, establishing the reporting cadence, integrating our roadmaps, and defining key marketing moments. This position is suitable for candidates with 5+ years of people management experience, as well as experience across lifecycle marketing and product marketing functions.
This is a maternity leave contract and a hybrid role that requires your in-office presence 2-3 days per week.
You’ll thrive in this role if you…
Have a strategic mindset with a knack for execution, balancing long-term vision with the day-to-day
Are passionate about leading your team with integrity and compassion
Enjoy crafting impactful marketing strategies across various channels
Value data-driven decision-making
Have a customer-first approach
Are a master of communication and strong interpersonal skills
Have an eye for creativity and detail with a focus on brand alignment and voice
What You’ll Be Doing
Maintain the Sago Mini & Piknik marketing roadmap, anchored in our customer needs, product vision and Piknik growth strategy to reach our goals
Go-to-market strategy for new product launches, and establishing cross-functional workflows
Execute on established marketing plans, ensuring visibility across organic channels in conjunction with our product release roadmap
Establish frameworks and best practices to help build the Sago Mini and Piknik brand franchises, working closely with internal and external stakeholders
Driving cross-channel campaign strategy for our audiences, and working with channel owners to build brand experiences across CRM, Youtube, the App Store, and Social Media.
Leading a team of marketers focused on lifecycle marketing, customer engagement, customer care, and design, to deliver on our company objectives
Responsible for setting the marketing team production priorities, with input key stakeholders within your team and across functions. Align marketing priorities with an understanding of the wider team and studio perspective
Compile regular reports of campaign performance and results, assessing against key objectives and KPIs
Analyze historical and current campaign data to optimize marketing campaign direction, strategy and value
Communicate priorities to stakeholder groups, and set expectations for timelines, delivery, and scope
Support partnership opportunities within Spin Master and externally
Review and approve marketing briefs, and work with Creative Production & Project Management to ensure that the output delivers on the brief intent, including proofreading, and consolidated feedback
Work closely with Marketing Project Manager to define promotional opportunities for our core partners (Apple, Google, Amazon, etc).
Connect with partners, Spin Master, our other other digital studios, and external organizations
Staying up to date with the latest market research and trend analysis to inspire and inform our marketing campaigns
Qualifications and Skills
5-10 years of experience in product marketing
5+ years of team leadership experience, with a demonstrated ability to prioritize across conflicting needs. The right candidate will be able to balance their strategic vision with pragmatic, team-based execution
Expertise and demonstrated success across multiple marketing specializations (e.g. brand marketing, audience development, and customer acquisition, and lifecycle marketing)
Experience working with a blend of agency and in-house production resources
Strong analytical skills and attention to detail
Excellent verbal, written, and interpersonal communication skills
Nice to Haves
Experience with subscription services or recurring revenue
Experience in the mobile apps/games industry
Experience in children’s media, or products designed for children/families
About the Process
You’ll get an email response confirming we’ve received your application, and we’ll let you know within a few weeks if we’d like to schedule a follow-up.
If you’re moving ahead, we’ll book a call to learn more about your experience.
If that goes well, we’ll send you a short homework assignment to get a better feel for your skillset.
If the assignment goes well, we’ll book an interv