Job Specifications
JOB SUMMARY
The Director of Sales Enablement & Field Marketing is a strategic, performance-driven leader responsible for strengthening alignment between Sales and Marketing. This role oversees the strategic planning and execution of field marketing campaigns, account-based marketing (ABM) programs, and sales enablement initiatives. The Director ensures effective adoption of enablement tools and provides Sales teams with the resources, insights, and capabilities needed to accelerate performance and drive sustainable business growth.
KEY DUTIES AND RESPONSIBILITIES (include but not limited to)
Field Marketing & Campaign Strategy
Design and execute field marketing programs that generate pipeline, cross-sell, and up-sell opportunities.
Lead planning of B2B events, tradeshows, and ABM strategies to increase visibility and engagement.
Partner with Marketing and Sales leadership to align campaign objectives with revenue goals.
Collaborate with Content, Brand, and Digital teams to ensure consistent messaging and execution across all channels.
Coordinate with external agencies to scale programs and maximize ROI.
Sales Enablement & Adoption
Lead onboarding for new Sales reps within the Marketing enablement framework.
Drive adoption and utilization of sales enablement platforms (Seismic, Mindtickle), ensuring value realization and reporting on usage.
Manage vendor relationships for enablement tools to ensure optimal performance and continuous improvement.
Deliver enablement programs including tool training, quarterly adoption reviews, and campaign playbooks.
Establish a structured content feedback loop with Sales to enhance campaign and asset effectiveness.
Analytics & Martech
Leverage Salesforce.com (Lightning) and Marketing Cloud Account Engagement (Pardot) to execute and measure campaigns.
Build and maintain Salesforce dashboards to track campaign performance, adoption, and pipeline contribution.
Utilize Google Analytics, Power BI, ZoomInfo, LinkedIn Navigator, Jasper.ai and other Martech platforms for data-driven execution.
Translate analytics into actionable insights and recommendations to improve performance.
Perform other related duties as assigned by management.
Adhere to established policies and procedures.
KEY DELIVERABLES
Field marketing calendar and event strategy.
Targeted sales/ABM campaigns by segment and vertical.
Quarterly enablement adoption reviews and tool utilization reports.
Salesforce dashboards with campaign and pipeline analytics.
Sales onboarding framework and enablement training sessions.
Feedback loop for continuous content and campaign improvement.
KNOWLEDGE AND SKILLS
To perform this job successfully, the person must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable a person with disabilities to perform the essential functions.
Project Management: Proven ability to manage multiple projects simultaneously, drive initiatives to completion, and meet deadlines.
Cross-Functional Collaboration: Skilled in leading meetings and collaborating effectively with internal business partners, executives, and external agencies.
Leadership & Team Development: Demonstrated ability to lead, coach, and mentor team members; foster collaboration across departments; and manage through influence in a matrixed organization.
Technical Skills:
Must have: Salesforce.com/Lightning, Marketing Cloud Account Engagement (Pardot), Microsoft Office Suite (Excel, PowerPoint, Access), LinkedIn Navigator.
Good to have: Google Analytics, Power BI, Jasper.ai, Seismic, Mindtickle, ZoomInfo
Strong data analysis and reporting skills.
Problem-Solving: Demonstrated ability to think creatively, solve complex challenges, and link strategies with organizational goals.
Self-Motivation: High energy, proactive, and able to work independently as well as in a collaborative environment.
Attention to Detail: Strong organizational skills with a meticulous approach to execution, quality, and detail.
EXPERIENCE
10+ years in B2B Marketing roles with strong emphasis on performance-driven strategies, sales enablement, and field marketing. Strong demand generation experience building multi-touch, integrated campaigns
EDUCATION & CERTIFICATIONS
Bachelor’s degree in Marketing, Digital, Communications, or Business (Master’s degree is an asset).
About the Company
Livingston International simplifies the complexities of importing and exporting, giving businesses the freedom to focus on their core functions. Clients from across the globe turn to Livingston for world-class customs brokerage, trade consulting, global trade management and freight forwarding solutions. Our clients also rely on us for innovative technology solutions, including the TradeSphere(r) suite of automation software. Livingston employs over 3,000 employees at more than 85 key border points, seaports, airports and oth...
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