Job Specifications
How will your role help us transform hope into reality?
The Direct-to-Patient (DTP) Team Lead will be responsible for further establishing and maintaining a leadership position for Blueprint Medicines, a Sanofi Company, among the patient and caregiver community living with systemic mastocytosis (SM). Your strategic vision will ensure we have an wholistic patient and caregiver engagement strategies, including groundbreaking patient marketing strategies and initiatives for SM and AYVAKIT (avapritinib), a potential multi-billion opportunity. Working collaboratively with cross-functional partners, you will represent the Voice of the Patient and be the driving force behind patient engagement strategies that not only speak to patients but also reinforces our Patient First mindset.
AYVAKIT’s ongoing launch into Indolent Systemic Mastocytosis (ISM), provides a unique opportunity to continue to build a new market and reach a patient community that had no therapeutic option until now that treated the underlying driver of disease. While ISM is a rare disease, it is extremely underdiagnosed with 9 years average time to diagnosis after seeing several types of medical specialists.
You will lead the Patient Marketing team, which is collectively responsible for creating and implementing strategies across disease awareness and product promotion to support personal and non-personal/digital promotion for patient audiences. You will be a leader in both the marketing team and broader patient connect team across the organization. Working closely with cross-functional partners: Patient Advocacy, PR/Corp Communications, Regional Marketing, Commercial Operations, and US Market Access/Patient Services is crucial to brand success. Your collaborative efforts will ensure a cohesive and patient-centric approach across all patient touchpoints.
This role will report to the US Brand Lead.
What will you do?
Lead the US AYVAKIT patient marketing team, develop an industry-leading DTP team who are enthusiastic about patient marketing. Your strategic guidance and mentorship will empower them to deliver impactful campaigns and initiatives.
Provide leadership to Blueprint Medicines and brand team to enable development, alignment and execution of patient strategy across the organization
Spearhead cross-functional collaboration and alignment to ensure patient strategies are integrated across Blueprint Medicines, including leading broader patient connect team across organization
Collect actionable patient insights that help understand the SM landscape, identify the emergent needs of SM patients and caregivers, guiding and encouraging understanding of insights cross functionally
Guide the development and execution of core patient-facing initiatives, including the disease awareness campaign, AYVAKIT campaign updates, digital/print media, conferences, and non-personal tactics
Provide strategic oversight for the Patient Ambassador Program (unbranded and branded), including programming strategy, goals and KPIs
Lead digital marketing capability evolution (in collaboration with commercial operations) to ensure team can execute on multichannel promotion campaigns
Accountable to patient-focused brand plan, proposing programs and capabilities needed to support the strategy and championing that plan through engagement with cross-functional partners
Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of educational programming
What minimum qualifications do we require?
BA/BS degree required; advanced degree, MBA, or other equivalent experience preferred
Minimum of 10+ years of experience in strategic roles within the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities
Previous in-line marketing experience a must, with core focus on patient strategy, franchise management, and cross-functional leadership
Required travel: Up to 25%
What additional qualifications will make you a stronger candidate?
Deep experience in developing patient engagement strategies & tactics for pharmaceutical or biotech products in the US
Demonstrated ability to work effectively on cross-functional matrix teams, leading without authority
Expertise with omnichannel, media planning, and integrated promotion with an emphasis on digital and social media strategy
Experience working on launch products where DTP is central to brand success needed
Experience in rare disease, oncology and/or new markets preferred
Demonstrated track record of complex project management and effective vendor management
Excellent written and communication skills
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives
A team player who can take an enterprise view, influence without authority, gain consensus rapidly and act independently in a fast-
About the Company
Blueprint Medicines, a Sanofi company, is a fully integrated global biopharmaceutical company that invents life-changing medicines. We seek to alleviate human suffering by solving important medical problems in two core focus areas: allergy/inflammation and oncology/hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a proven track record of success with two approved medicin...
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