Skills

Communication Go Sales Training Effective Communication Analytical Skills Marketing Accounting Analytics Digital Marketing

Job Specifications

We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful marketing campaigns in the eye care (ophthalmic and optometric) sectors. This role demands a deep understanding of clinical messaging, competitive positioning, and retail marketing strategies to enhance product adoption and customer loyalty. The ideal candidate will possess both a strategic mindset and hands-on expertise to execute integrated marketing programs effectively.

Responsibilities:

• Develop and implement comprehensive annual marketing plans for key product lines, ensuring alignment with organizational goals.

• Lead the coordination and execution of new product launches, delivering campaigns that resonate with target audiences.

• Partner with sales teams and key opinion leaders (KOLs) to craft innovative programs supporting clinical practices and patient care.

• Monitor and analyze marketing campaign performance using analytics tools, adjusting strategies to maximize effectiveness and lead quality.

• Manage collaborations with industry associations to strengthen partnerships and expand market reach.

• Organize continuing education events, webinars, and other initiatives to engage healthcare practitioners and showcase product benefits.

• Work closely with regulatory and compliance teams to ensure all promotional materials meet industry standards.

• Oversee marketing budgets, vendor relationships, and project timelines to ensure efficient resource utilization.

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• Minimum of 5 years of marketing experience within the medical device, pharmaceutical, ophthalmic, or cosmetic industries.
• Proficiency in executing email campaigns and B2B marketing strategies.
• Strong expertise in digital marketing and campaign planning.
• Proven ability to build brand awareness and drive market adoption.
• Excellent analytical skills with the ability to interpret data and optimize marketing efforts.
• Effective communication and collaboration skills for working with cross-functional teams.
• Experience managing budgets and vendor partnerships.
Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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About the Company

Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers. We offer contract, temporary and permanent placement solutions for roles in finance and accounting, technology, marketing and creative, legal, and administrative and customer support. Named to Fortune’s World’s Most Admired Companies and 100 Best Companies to Work For® lists and a Forbes Best Employer for Diversity, Robert Half is the parent company of Protiviti®. Robert Ha... Know more