Job Specifications
Role Introduction / Overview:
Enterprise Services and Public Affairs seeks to enhance and protect the reputation of Citi, its businesses and the brand through direct and indirect communication with Citi's various stakeholders, including our colleagues. The Communications team is a nimble group in Enterprise Services and Public Affairs that covers a broad scope of responsibilities, ranging from executive communications and public engagements to quarterly earnings and corporate reputation programs as well as communications that support our lines of business. The nature of the work provides a dynamic environment where members of the team serve as company spokespeople to media, drive engagement with colleagues and develop external and internal digital communications for a global workforce of more than 200,000 colleagues. Within Citi, the team works with many internal partners, including senior leadership, and regularly coordinates closely with other members of the Enterprise Services and Public Affairs team across the world.
This is a high energy, hardworking and affable team that values colleagues who can anticipate what needs to get done and act accordingly, are quick thinkers and can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and thoughtful work product. We always bring a client service attitude to our work and always strive to be energetic and maintain a good sense of humor.
The Digital & Social Media Manager - Vice President is a key member of the Communications team within Enterprise Services and Public Affairs. You will work with senior leadership and partners throughout the Global Communications organization and businesses to support reputation management and drive engagement on Citi’s social media and digital channels. The person in this role should be comfortable working across various team functions in support of larger communications goals and will be actively involved in content management and development, process management, measurement and social listening.
What you'll do:
In partnership with the Head of Digital Content and Social Media, develop and drive Citi’s social media and digital content strategy
Work with the team to advance Citi’s core communications goals and objectives across social and digital channels
Assist in development of content and/or content strategy to support core social media campaigns across corporate and executive channels
Support content management on Citigroup.com, liaising between technology and communications, marketing or business stakeholders to make regular content updates, support core initiatives and execute campaigns on the website
Act as a day-to-day lead for reputation management on social media, using social listening tools to identify trends and opportunities relevant to Citi and monitor key issues and conversations
Coordinate content scheduling and publishing across corporate social channels using content management tool, partnering with internal stakeholders to identify overlaps and gaps across business units or initiatives
Provide guidance and counsel on content distribution
Work with stakeholders to create custom web experiences surrounding key events and activations, acting as a strategic counselor and seamlessly balancing new requests against existing priorities and firmwide initiatives
Assist in sourcing and developing creative assets for optimal use and performance across channels, partnering with creative and media teams when needed
Support digital and social media elements of live and virtual live events in partnership with PR, production and digital teams
Use metrics reports, monitoring to continually adapt and improve Citi’s social media and web presence
Be knowledgeable about new trends, best practices and opportunities in the social, digital space, identifying white space and opportunities for Citi
Be a steward of brand voice, being mindful of consistency across business units and activations
Partner closely with Communications leadership and teams to inform and advise on both ongoing communications work and areas of opportunity
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
What We'll Need From You:
Knowledge of communications or marketing and significant experience of increased responsibility, preferably with a large and complex organization
Extensive knowledge of social media channels and platforms
Experience distilling complex subject matter
About the Company
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank - an institution connecting millions of people across hundreds of countries and ci...
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