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Rejoindre la Mission French Tech
Découvrir les métiers de la Tech
Data Marketing Manager (F/H)
Paris
CDI
Postuler
À propos
Chez Younited, nous pensons que l’argent est un moyen de réaliser ses rêves à travers des projets et des achats. Mais les produits bancaires actuellement proposés sont trop souvent opaques et compliqués. Notre constante innovation et nos technologies de pointe nous permettent de redéfinir les pratiques de crédit et de paiement, afin d’offrir une expérience utilisateur exceptionnelle pour plus de transparence et d’inclusion. Nous voulons aider nos clients à atteindre la sérénité financière. Pour cela, notre mission est de devenir le partenaire financier de confiance des Européens.
Nous sommes certifiés B Corp, notre impact social et environnemental étant au coeur de nos préoccupations stratégiques.
Nous fournissons à la fois des solutions de crédit et de paiement directement aux consommateurs.rices (Younited Credit / Younited Pay) et via des partenaires (banques, fintech & assureurs qui souhaitent développer des activités de prêt à la consommation et détaillants, telcos, e-commerçants qui souhaitent offrir à leurs clients la méthode la plus simple pour payer en plusieurs fois).
Nous proposons également des solutions d'optimisation budgétaire via " Younited Coach " à tous les consommateurs désireux de recevoir des recommandations personnalisées.
Quelques Chiffres Clés Sur Le Groupe Younited
1 million de clients dans 4 pays européens
Plus de 500 Younies employés dans nos bureaux à Paris, Rome, Barcelone et Lisbonne
De nombreux partenariats avec des acteurs prestigieux tels que Iliad, Bouygues Telecom, Microsoft, Bpifrance, Apple, N26, Fortuneo, Smeg, Thermomix, etc.
Nos 5 valeurs d’entreprise qui nous guident au quotidien :
Make it Simple : A tous les niveaux de l’expérience client ou de l’organisation : choisir les solutions les plus simples. Être transparent.
Act as an entrepreneur : Travailler en équipe. Oser, essayer, accepter d’échouer.
Innovate or die : Remettre en question le statu quo même si cela parait impossible.
Faster is better : Valoriser la vitesse plutôt que la perfection
No limit : Être ambitieux.se, rester humble.
Descriptif du poste
Context
The Data Marketing Manager is responsible for the Data Marketing scope as part of the Central Marketing team: as such, your job is to put data at the service of Marketing teams in Younited from all countries and all business lines.
You will support marketing activity by taking care of campaign tracking across the board, centralising intelligence to transform it into actionable recommendations for the Business teams and building bridges with our Data Science, Analytics Engineers & Data Engineers to support the construction of a winning, data-driven marketing strategy.
Your responsibilites
Ownership of our attribution model and analytics tools (mainly Google Analytics 4) and its integration to the Younited data stack (bridged by Analytics Engineers) to allow for consolidated marketing performance reporting and cost monitoring
Coordination of our Data Marketing agency (Jellyfish) and our country teams to ensure the implementation of tracking & data collection on all marketing touchpoints & campaigns across all countries in a coherent manner, to monitor customer journeys on the website and the app
Ownership of our recently-internalised Customer Data Platform in a context of a strategy of product diversification, working with CRM/PRM teams to ensure it is well equipped to respond to our retention and acquisition strategy and liaising with Analytics Engineers for its evolutions & operational maintenance
Build and ensure delivery of an ambitious roadmap of data projects with regards to Marketing, in close collaboration with internal Data teams listed above and leveraging external providers when relevant
Steer CRO initiatives coming from Product & Business teams, liaising with the marketing web teams to foster a culture of constant improvement and continuous testing in a coherent global approach
Profil recherché
In terms of tools, you are an expert of the Google suite (Analytics 4, Tag Manager, BigQuery) and you have had experience managing a Customer Data Platform
You have solid experience (5 years at least) in the Data Marketing space, either in an expert agency or in a digital marketing team : marketing experience is a must
You have a strong business and marketing acumen while you are at ease with complex technical contexts and work closely with engineering teams
You are an excellent communicator, able to take a step back and communicate efficiently with C-level stakeholders to push decision making in your sense
You are fluent in English and French
Process de recrutement
A first discussion with our Arthur, our Talent Acquisition Manager, to exchange about the expectations for the job, your motivation and personal fit with Younit
About the Company
"French Tech Taiwan" gathers all the individuals from startups, companies, investment firms, incubators, accelerators, public bodies, journalists, innovation stakeholders involved in technology entrepreneurship, and with strong interest in linking France and Taiwan.
Importantly, we promote "La French Tech" and collaboration opportunities between France and Taiwan innovative tech ecosystems.
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