Job Specifications
ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers—and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
General Summary:
The Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated
go-to-market (GTM) strategies that drive demand in assigned markets. This role works in partnership with cross functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver
compelling assets.
Essential Duties and Responsibilities:
Provides support to the cross-functional teams with the goal of successful GTM outcomes
Researches, analyzes, and documents findings
May coach and review the work of other team members
Designs, delivers, and executes marketing and communication strategies
Analyzes and assesses performance of marketing strategies and recommends improvements
Models new product plans and routes to market, while accounting for required resources and payback periods
Establishes relationships with executive leaders to present product functionalities
Drives the end-to-end planning processes and core priority settings
Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
Drives evolution of the business through simplification and transformation activities
Develops and manages the positioning and messaging for product expansion strategies in new markets
Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
Communicates the value proposition of products and develops tools to support the selling proc ess
Monitors internal processes for efficiency and validity pre- and post-GTM
Manages market person mapping and marketing intelligence
Assists marketing programs that drive demand for products within their assigned markets
Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace
Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape
Interfaces with all partner-centric listening posts to gather input and communicate product strategies
Assists with training material messaging and educational content
Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
Knowledge, Skills, and/or Abilities Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to manage projects and processes independently with limited supervision
Advanced knowledge of applicable work area
Ability to situationally adapt and understand new technology/processes as per business and partner requirements
Knowledge of the Technology Solution Provider Market and its submarkets
Ability to do unified product demonstrations, delivering presentations to customers and prospects
Strong communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology
Strong problem structuring, identification, and resolution skills
Ability to translate ideas into clear, high impact communications (e.g., emails, papers)
Ability to work in a rapid pace environment with multiple and shifting priorities, while maintaining good judgment
Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams
Strong business awareness an
About the Company
Born out of a single software solution designed to help MSPs gain control of their help desk and billing, ConnectWise has grown into a robust platform of software built for technology solutions providers (TSPs) to run their entire as-a-service business. With products aiding in business management, remote monitoring and management, remote control and access, quote and proposal automation, and cybersecurity risk assessments, integrations with hundreds of key vendors, plus the largest and most engaged community in the industry,...
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