Skills

Salesforce Sales Analytical Skills Marketing Search Engine Marketing

Job Specifications

Are you a proactive doer with a proven track record of driving measurable results in a fast-paced environment?

Do you have a passion for building successful multi-touchpoint marketing automations that turn warm leads into conversions?

We're seeking an experienced Lead Nurture Specialist to join our team!

The Core Objective: Convert Warm Leads

You will be instrumental in converting warm leads through to sale by building powerful, multi-touchpoint marketing automations. Your work will directly support our sales team, educating prospects and influencing key sales KPIs.

What You'll Be Doing (Key Responsibilities)

Designing nurture sequences from scratch.
Continuously testing and improving sequences (e.g., subject lines, CTAs, timing).
Analyzing the database and creating new, relevant audience segments.
Translating strategic business and sales goals (especially within the financial/payments sector) into successful, day-to-day tactical execution.
You will be expected to pull your own reports and analyze the performance of your nurtures.

What You'll Bring (Must-Haves & Candidate Profile)

We are looking for a commercially minded candidate who demonstrates:

Proven Hands-on Proficiency (Mandatory): Demonstrable, full ownership and hands-on experience in at least one of the following core performance marketing channels:

Search Engine Marketing (SEM)
Affiliate Marketing
Digital Display Advertising
Paid Social Ads
Analytical Skills: Strong ability to analyze performance data, identify trends, and make data-driven decisions to optimize campaign funnels.
Strategic Mindset: The ability to effectively translate strategy into tactical execution.
Agility: A willingness to operate in a fluid role and take on new challenges as the business area evolves.

Tech Stack: Knowledge of SalesForce and SFMC is extremely helpful. Desirable: Experience with AI Optimisation within digital advertising platforms. Ideal: Experience in Financial Services.

Ready to take full ownership and drive measurable results?

Apply now!

About the Company

Pareto partner globally with organisations to support them in realising their potential. Our leading assessment, placement and training methodology centres on growth and transformation across your business divisions from sales to critical projects. Our diverse heritage in people development enables Pareto to work with fast growing start-ups through to FTSE 250 organisations in building the best talent for tomorrow. Know more