Job Specifications
Your new company
An innovative, fast-growing health and beauty scale-up is seeking a Senior CRM Executive to join their expanding team. Backed by leading investors and operating at the intersection of tech, wellness, and personal care, this business is revolutionising how customers experience skincare, haircare, and health solutions.
Your new role
As Senior CRM Executive, you'll play a pivotal role in shaping and delivering CRM strategies across multiple brands. Working closely with cross-functional teams, you'll lead lifecycle marketing initiatives that drive acquisition, engagement, and retention. This is a unique opportunity to influence CRM strategy across three distinct business units, each with its own customer journeys and growth potential.
Key responsibilities:
Plan and execute multichannel CRM campaigns (email, SMS, direct mail) across the full customer lifecycle
Develop segmentation strategies and dynamic content to enhance engagement and loyalty
Monitor campaign performance, analyse data, and optimise through A/B testing and a test-and-learn approach
Collaborate with design, copywriting, and product teams to deliver compelling, on-brand communications
Support key growth projects including new product launches and site enhancements
What you'll need to succeed:
3+ years' experience in CRM or lifecycle marketing, ideally within DTC, subscription, or beauty/wellness sectors
Hands-on experience with CRM platforms (Braze, Klaviyo, Salesforce, Iterable) and analytics tools
Strong analytical skills with a proven ability to derive actionable insights from data
Excellent project management and stakeholder engagement skills
A passion for customer experience and driving long-term loyalty
What you'll get in return:
Competitive salary
Hybrid working (3 days in office, 2 remote)
25 days holiday + bank holidays
Healthcare cash plan, cycle-to-work scheme, and wellbeing initiatives
Discounted products and referral bonuses
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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About the Company
We are leaders in specialist recruitment and workforce solutions, offering advisory services such as learning and skill development, career transitions and employer brand positioning.
As the Leadership Partner to our customers, we invest in lifelong partnerships that empower people and businesses to succeed. We help you achieve your career goals and deliver your business needs by combining meaningful innovation with our global scale and insights.
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