Job Specifications
Salary: £100k - £120k On Target Earnings (incl base salary & bonus) + Benefits
Location: Birmingham office, with flexibility (will require international travel)
We care deeply about inclusive working practices and diverse teams. If you'd prefer to work full-time, part-time or as a job-share, we'll facilitate this wherever we can - whether to help you meet other commitments or to help you strike a great work-life balance.
About
BookFlowGo is the global SaaS & Hardware platform keeping customers moving, delivering parking efficiency, elevating customer experience and enabling the launch of new ground transportation products. BookFlowGo unites three mission-critical brands:
Book / Parkspace: World-leading omni-channel pre-booking platform
Flow / ParkIT: Enterprise-grade operations and consultancy solutions for airport capacity, product mix, and throughput
Go / ParkWare: Bespoke self-service hardware for seamless customer journeys and operational cost reduction
As a collective, BookFlowGo powers world-class airports and parking operations across the globe. We're now searching for an exceptional Head of Business Development to drive global revenue growth, build strategic relationships, and expand our market footprint.
This is a commercially focused leadership role with accountability for global pipeline growth, deal execution, and strategic partnerships across the full BookFlowGo group. Reporting to the SVP of BookFlowGo, you will spearhead our business development efforts, building scalable, long-term relationships with our partners.
You will thrive in a fast-paced environment, collaborating across Product, Delivery, and Marketing to create compelling value propositions. You'll shape and execute our sales strategy, from lead generation through to contract signature and beyond, cementing BookFlowGo as the partner of choice.
The Role
By joining our team you'll:
Own and execute the commercial strategy to meet and exceed revenue targets
Lead the sales cycle: prospecting, pitching, negotiating, and closing enterprise deals
Identify, nurture, and formalise strategic partnerships to extend our reach and influence
Stay close to industry trends, competitor positioning, and customer challenges
Translate insight into commercial opportunities and GTM strategies
Lead on proposal creation, pricing strategies, tenders, and contract negotiations
Work cross-functionally to tailor proposals aligned with customer needs and market dynamics
Work with our Head of Growth (Brand and Marketing) to ensure our GTM strategy, is aligned with the commercial strategy
Partner with Product and Service Delivery to ensure alignment on market needs and customer expectations
Act as a voice of the customer in shaping our roadmap and refining positioning
Inspire a growth-focused sales culture and set best practices
Represent BookFlowGo at industry events, pitch meetings, and strategic forums globally.
Requirements
What you can bring to our team:
Proven experience leading enterprise deals in an account based selling environment for a technology focussed business (SaaS, mobility tech, self service hardware)
Success in meeting and surpassing annual sales and partnership growth targets & closing high-value B2B deals
Track record of developing C-level relationships, ideally in aviation, airports & the travel sector (but similar industries may be considered)
Strategic thinker with a hands-on approach - equally comfortable pitching in the boardroom or rolling up sleeves to influence decisions with the wider delivery team
Experience developing or improving sales operations that scale as the organisation grows
Excellent negotiation and communication skills
Strong commercial acumen - able to assess ROI, develop business cases, and influence procurement processes
Experience managing long sales cycles with multiple stakeholders
High adaptability in an agile, fast-moving environment
Everyone's career path is individual and different, so this is just a guide. If your experience doesn't precisely match this, you're encouraged to apply so that we can discover your unique talents!
Benefits
How we hire for this role
We know your time is precious, so we keep our recruitment process as quick and easy as possible. If we believe you might be a match for a job you've applied for, you'll enter our hiring process as follows:
Initial call with hiring team
Interview with key stakeholders
Pitch/presentation to demonstrate your skills
Cultivating a diverse and inclusive culture is paramount for us.
Recognising we are all different, if for whatever reason you need us to adapt the process, please get in touch via recruitment@holidayextras.com.
Applications close: Monday 15th December 2025
Why choose BookFlow Go & The Holiday Extras Group?
At the Holiday Extras Group we're creating a workplace where everyone can thrive, build their careers and reach their limitless potential. By joining our team, you can enjoy a world of benefits to enhance your lifestyle a
About the Company
Introducing BookFlowGo.
Uniting Chauntry Parkspace, ParkIT and FGS to provide amazing customer experiences that align across the physical and digital world;
create new products,
grow pre book,
increase capacity.
Know more