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28DIGITAL

Marketing Lead

Hybrid

Brussels, Belgium

Senior

Full Time

01-12-2025

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Skills

Communication Leadership Canva HubSpot Social Media Graphic Design Motivation Marketing Analytics Google Analytics Digital Marketing Robotics Mathematics Social Media Management

Job Specifications

About 28DIGITAL

28DIGITAL is Europe’s digital innovation engine, a multi-stakeholder platform, rooted in European values and open to the world, we turn knowledge into innovation, scale startups into global ventures, and build the next generation of digital talent to shape a fair, competitive, and human-centric digital future.

We work at the intersection of science, business, and society, transforming breakthroughs in AI, cybersecurity, robotics, and advanced computing into solutions that strengthen Europe’s sovereignty, accelerate the green transition, and improve lives.

For more information, visit www.28digital.eu.

Your role

Join us as a Marketing Lead and work within the 28DIGITAL Marketing department to facilitate the communication and dissemination of innovation programmes and projects conducted by 28DIGITAL and our consortium partners. Your contribution will be crucial to ensuring that key audiences are aware of the value generated by these activities, and in some cases, the opportunity to participate in them.

This position will fill a role at the intersection of digital marketing and digital tech. Individuals with strong communication skills, an analytical mindset, and knowledge of the tech sector are encouraged to apply.

You will report to the Senior Marketing & Dissemination Lead.

Your tasks and opportunities

Prepare compelling digital content, both written and visual. Leverage your background in content and product marketing, along with understanding of digital tech trends to maximise impact.
Deliver the outward facing image of projects with strategic importance to Europe’s digital sovereignty in a manner that maximises engagement and understanding.
Utilize your prior project experience to ensure operational excellence and timely execution of deliverables. Use a data driven approach to monitor, adapt and improve campaign performance.
Testing and deployment of new marketing strategies. The marketer’s toolkit is evolving more rapidly than ever. You will help keep 28DIGITAL at the forefront of this evolution.

What we offer

Professional growth: Work in a dynamic environment at the intersection of digital technologies and entrepreneurial innovation.
Impactful work: Contribute to building a sustainable and inclusive digital Europe.
Collaborative environment: Engage with a diverse team and partners across Europe.
Travel opportunities: Occasional travel to other European locations and 28DIGITAL offices.

What we are looking for

Must have:

BSc or MSc degree in Science, Technology, Engineering or Mathematics (STEM) is a requirement.
3+ years experience in relevant marketing or communications positions.
Demonstrated knowledge of the digital tech landscape.
Experience creating B2B and B2C marketing content aligned with brand voice and strategy.
Graphic design skills using Canva and Adobe Creative Cloud.
Experience with social media management and scheduling tools (e.g., Hootsuite, Buffer, Oktopost).
Ability to repurpose data and insights into compelling stories or visuals
Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
Strong knowledge of marketing KPIs and how to track them (e.g., CAC, LTV, CTR, conversion rates).
Familiarity with customer segmentation and audience targeting.

Nice to have:

Academic degree in journalism, communication, marketing or political sciences.
Experience producing deliverables for EU projects (e.g., dissemination materials, newsletters, white papers, public reports).
Familiarity with EU funding programmes (e.g., Horizon Europe, EIC Accelerator, Digital Europe) and their communication/reporting requirements.
Knowledge of the digital health tech landscape may be a bonus for some applicants.

Languages

Fluent in English at least one additional EU language. Excellent verbal and written communication skills are essential in this role.

Place of employment

Preferably at 28DIGITAL HQ in Brussels, although location at one of the 28DIGITAL European offices with easy connection for travel in Europe might be considered.

To apply

If you're passionate about digital transformation and want to contribute to Europe’s innovation leadership, we’d love to hear from you. Please send your resume and motivation letter to marketinglead_2025@28digital.eu outlining how your skills and experience meet the qualifications of the position.

Only applications with a PDF motivation letter will be considered.

At 28DIGITAL, we are committed to creating a diverse and inclusive environment. Join us in shaping Europe’s digital future!

Applications should be submitted before Friday, 12 December 2025 (23:59pm CET).

About the Company

28DIGITAL is your gateway to digital innovation in Europe, bringing together #digital #innovation, #education & #entrepreneurship. 28DIGITALl delivers breakthrough digital innovations to the market and breeds entrepreneurial talent for economic growth and improved quality of life in Europe. It does this by mobilising a pan-European ecosystem of more than 300 top European corporations, SMEs, startups, universities and research institutes. As a Knowledge and Innovation Community of the European Institute of Innovation and Tech... Know more