Job Specifications
Senior eCommerce National Account Manager – TikTok Shop
We are seeking a Senior E-Commerce National Manager to lead the commercial engine of our dedicated TikTok Shop team for the Consumer Products Division. This role functions as the Trading Lead of a fast-moving D2C business inside TikTok, responsible for daily performance, pricing, promotions, merchandising, forecasting and commercial strategy across all CPD brands (L’Oreal Paris, Garnier, Maybelline, Nyx professional make-up).
Success in this role requires a blend of trading excellence, digital expertise, analytical rigour and pace. You will react to creator trends, optimise pricing in real time, build high-performing bundles, manage SKU velocity and ensure exceptional shop execution all while delivering ambitious GMV, margin and profitability targets.
This is a pivotal role for L’Oréal’s future in social commerce, working in close partnership with our Affiliate team and Brand teams to maximise growth on one of the world’s fastest-rising e-commerce platforms.
A DAY IN THE LIFE
Commercial Trading & Daily Performance Leadership
Own the daily, weekly and monthly commercial performance of all CPD brands on TikTok Shop.
Drive price, promotion and bundling strategies with agility, optimising for revenue, GM% and operational profit.
Monitor live trading performance and react quickly to creator trends, viral content, platform mechanics and key campaign moments
P&L Ownership & Forecasting
Lead full commercial ownership from units → revenue → GM% → OP, including promo spend, affiliate costs and marketing investment.
Build accurate SKU-level forecasts using real-time trading signals, creator activation plans and stock availability.
Partner with Demand Planning, Supply Chain and Finance to ensure optimal stock cover, minimise stockouts and manage obsolescence risk.
Provide clear performance reporting, insights and recommendations to senior leadership.
Digital Merchandising & Shop Excellence
Own the end-to-end merchandising of the TikTok Shop storefront:
PDP accuracy and storytelling
SEO and search optimisation
Product sequencing and shop layout
Bundling architecture
Thumbnail strategy and conversion assets
Champion conversion rate optimisation (CRO) to ensure a high-performing digital shelf across all CPD categories.
Ensure all executions are consistent with L’Oréal brand identity while maximising commercial efficiency.
Trend-Led Commercial Innovation
Rapidly build high-performing bundles and promotional mechanics in response to creator content, platform signals or emerging trends.
Create trading playbooks for peak moments including Super Brand Days, Black Friday, Mega Sale periods and platform tentpoles.
Continuously identify white-space opportunities to accelerate growth, including pricing tests, assortment optimisation and new mechanics
Creator-Commerce Integration (with Affiliate Team)
Work together with the Senior Affiliate Manager to align creator content with commercial trading needs.
Translate creator performance into trading actions: SKU prioritisation, price moves, bundles, PDP enhancements.
Ensure creators drive traffic to high conversion landing pages, supporting both brand equity and commercial outcomes.
Participate in content planning sessions to influence trends, mechanics and traffic-driving opportunities
Leadership, Collaboration & Cross-Functional Influence
Collaborate closely with Brand Marketing, Digital, Customer Supply Chain, Finance, Legal and Demand Planning.
Lead commercial deep dives and present insights at divisional and cross-functional meetings.
Oversee best-in-class NPD launches on TikTok Shop, ensuring readiness across data, pricing, merchandising and stock.
Build trusted relationships with the TikTok Shop platform teams and our fulfilment partner.
Who You Are
Experience in e-commerce trading, marketplace management or D2C site operations (e.g., Amazon 3P, Shopify, retailer.com trading).
Proven track record of managing commercial performance with daily agility and data-led decision making.
Ability to optimise conversion through pricing, promotions, stock flow, PDPs and digital merchandising.
Highly proficient in Excel (analysis, modelling, trading dashboards).
Strong analytical skills with the ability to translate insights into immediate commercial actions.
P&L understanding with strong commercial and financial acumen.
Comfortable working at pace in a constantly evolving environment.
Exceptional organisation, prioritisation and executional discipline.
Excellent verbal and written communication, able to influence senior stakeholders.
Creative and entrepreneurial mindset, with strong problem-solving skills.
Highly collaborative with a positive, proactive approach.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, fr
About the Company
Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents.
Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Our 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela...
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