Job Specifications
Mission
To strengthen TMC's position as one of Europe's leading teleradiology providers by driving effective marketing, communication, and brand strategies.
The Marketing and Communications Manager ensures that TMC's services, culture, and value proposition are communicated clearly to clients, radiologists, and key stakeholders across all markets.
TMC is part of Unilabs, one of Europe's leading diagnostic service providers, offering laboratory, pathology, and imaging diagnostics within one group. Together, we combine deep medical expertise with innovation and technology to deliver high-quality, patient-focused diagnostics.
Organisational Context
Reports to: TMC General Manager
Member of: Central Leadership Team (CLT) and Commercial Leadership Team
Collaboration with: Recruitment, Commercial, Operations, and Medical Leadership Teams
Location: Barcelona or Reading, hybrid working possible
Travel: Occasional (meetings, congresses, events, client or internal meetings)
Key Responsibilities
Marketing & Brand Strategy
Develop and execute TMC's marketing and communication strategy in alignment with business objectives and Unilabs group direction
Strengthen TMC's brand positioning in the European teleradiology market, with a focus on client awareness, trust, and engagement
Identify and define key market segments, ensuring that each is targeted with the most relevant and differentiated messaging
Content & Communication Management
Manage and produce high-quality marketing content for TMC's website, social media, newsletters, and other external channels
Oversee production of promotional materials for congresses, client meetings, and recruitment events
Coordinate with external providers for design, PR, and digital marketing support
Ensure consistency of tone, brand identity, and key messages across all communication channels
Commercial Support
Support commercial teams in promoting TMC's services through various marketing and communication channels
Develop campaigns and materials that support lead generation, client retention, and reputation building
Contribute to tenders, client presentations, and business development activities with impactful materials and positioning insights
Recruitment Marketing
Collaborate with the recruitment team to develop marketing campaigns that attract radiologists across Europe
Analyse market trends and radiologist motivations to position TMC as an employer of choice
Strengthen TMC's recruitment brand through creative, data-driven, and targeted initiatives
Market & Competitor Intelligence
Lead ongoing market and competitor analysis, ensuring a deep understanding of how TMC is positioned relative to other teleradiology and diagnostic service providers
Track market developments, pricing trends, and service models across key European markets
Generate regular competitor and market intelligence reports to inform leadership, commercial, and recruitment strategies
Identify opportunities and risks in market dynamics — including new entrants, client preferences, and technological trends
Provide actionable insights and recommendations that influence strategic decision-making and guide communication priorities
Internal Communication
Support internal communication activities to strengthen alignment, engagement, and visibility of achievements
Produce key internal updates and support leadership communication initiatives such as newsletters and townhalls
Requirements
University degree in marketing, communications, business, or a related field
Proven experience in marketing and external communications roles, preferably within healthcare or professional services
Strong analytical and writing skills, with the ability to translate data and insights into clear, compelling messages
Excellent command of English (native or near-native)
Knowledge of any Scandinavian language is a strong advantage
Experience with digital marketing, website management, and social media platforms
Demonstrated ability to use market and competitor intelligence tools and techniques
Creative, structured, and proactive approach with strong collaboration skills
Key Attributes
Strategic and insight-driven, with a focus on actionable outcomes
Excellent communicator and storyteller with strong analytical thinking
Able to balance multiple priorities and stakeholders in a dynamic environment
Collaborative and culturally aware, comfortable working across international teams
Passionate about healthcare innovation and the role of communication in advancing patient care
About the Company
We are one of Europe's leading suppliers of clinical laboratory testing and medical diagnostic imaging services to private and public healthcare providers, local governments, insurance companies, pharmaceutical companies and the general public. We operate laboratory and medical diagnostic imaging facilities in 14 countries: Czech Republic, Denmark, Finland, France, Italy, Norway, Peru, Portugal, Slovakia, Spain, Sweden, Switzerland, UAE, and the United Kingdom. Our network of facilities provides us with one of the broadest g...
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