Job Specifications
Payrate: $70.00 - $80.00/hr.
Summary:
In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans. They will partner deeply with internal stakeholders across Marketing and cross-functional campaign teams (i.e. Decision Science, Insights, and Creative), MarTech and agency teams to build strong partnerships, translate goals into integrated, data-driven programs, and drive flawless execution and innovation across multiple channels and partners.
Qualified candidates will have deep media expertise across paid channels, leveraging data-driven approaches and pushing for insights and innovation. They will have proven leadership experience driving strategy, planning and implementation of Brand focused paid media campaigns with some familiarity with performance marketing. Ideal candidates should be capable of influencing up and across stakeholders, setting direction and driving programs to completion. They should thrive in a fast-paced,dynamic, results-driven environment and be able to manage multiple projects in parallel.
Responsibilities:
Serve as primary media POC and single threaded owner of integrated media strategy and channel planning, partnering closely with agency and internal teams
Set the vision and strategic direction for Company’s Corporate Marketing media investment, grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes
Provide internal thought partnership and guidance to influence upstream media strategy deliverables and support connection into integrated Go-to-Market plans
Leverage quantitative and qualitative insights to lead the development of audience and media approach and drive tactical planning, execution and optimization
Partner with cross-functional partners and leadership across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated work
Analyze campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reporting
Serve as Media SME in consultation with cross-functional leaders and teammates
Minimum Qualifications:
10+ years experience in media planning, within an agency or a client organization
Experience leading cross-functional groups and influencing outcomes across stakeholders and and teams.
Experience managing a media agency
Experience working in a fast-paced, ambiguous environment
Experience in measurement, analytics and mining insights to develop compelling recommendations and perspectives.
Experience in planning and executing scaled, integrated media strategies, multi-channel media campaigns and working in data-driven environments
Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.
Knowledge and understanding of the trends impacting media, measurement and analytics
Preferred Qualifications:
Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection
Experience working data science/analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.
Pay Transparency: The typical base pay for this role across the U.S. is: $70.00 - $80.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary.
You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC’s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and do
About the Company
Aditi is a Digital Engineering Services company. We partner with established and emerging enterprises by leveraging borderless talent across three continents to achieve transformative outcomes that will reshape their trajectory.
We are committed to providing extraordinary experiences through all stages of the transformation journey to foster lasting relationships. We deliver tangible results through our broad range of services.
We lead and support our clients' efforts to discover, design, and deliver the products, systems,...
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