Job Specifications
Product Lead
We’re building the “TOEFL of football”. We’re hiring a senior, hands-on App Product Owner and Marketer to own GTM, UX, and growth loops across the funnel. You’ll own our mobile experience end-to-end. You’ll drive activation, adoption, and retention. You’ll partner daily with our CEO, Marketing lead and incoming CTO, leading product discovery/UX with lightweight research, run launches, craft sales enablement, and drive experimentation across activation, conversion, and retention. Reports directly to the CGO with a dotted line to the CEO. Location in Brussels is mandatory.
Mission
Make our app the default place to measure football talent. Standardized, trustworthy, and sticky, by turning insights into beautiful, reliable, AI-powered mobile experiences that players, coaches, and clubs love.
Role Summary
IFREQ is hiring a Product Lead to own our go-to-market engine, product narrative, and growth experimentation. You will:
Lead Product Marketing (Customer personas & segmentation, pricing/packaging, paywall, feature launches, etc.)
Steer Product UX discovery with pragmatic research and evidence-based problem framing
Drive (product led) Growth across the lifecycle (acquisition → activation → retention → expansion)
Integrate events/brand moments that support pipeline and product adoption.
Manage and grow our UX designer
Outcomes you’ll deliver (first 12 months)
Digitized tests in-app
Measurement you can trust: Define metrics, protocols, calibration, and validation
Retention: D7/D30/D90/Season retention, repeat-testing rate, user journey progression.
Talent Passport: A persistent in-app profile with standardized scores, levels, and history that unlocks progression & status.
Coach/Club value
Narrative & GTM: Clear messaging, launch cadence, and sales/partner enablement that position us as the trusted standard.
What you'll do1) App-first Product & UX
Own mobile roadmap and the on-field testing experience (low-friction flows, offline mode, quick sync, error handling).
Design test session UX: set-up, warm-ups, attempts, retries, safety prompts, multi-player queues, and results hand-off to coaches.
Build a verification pipeline (e.g., video proof, attempt logs, geotag/time stamp, protocol checklists).
2) Digitize Field Testing (AI / CV / Sensors)
Partner with the CTO to integrate computer vision / sensor fusion (camera pose estimation, IMU/GPS where useful) for timing, distance, and event detection.
Choose build/partner strategy (e.g., MediaPipe/Core ML/ONNX runtimes vs. vendor SDKs); drive on-device inference for latency & privacy.
Establish calibration & fairness (lighting, device angles, pitch types); implement anti-cheat heuristics and reviewer tools.
Run method studies (test–retest, inter-rater reliability); publish internal validation reports that underpin trust.
3) Growth & Retention
Define the value loop: Test → Score → Insight → Plan → Retest → Progress.
Ship lifecycle mechanics: personalized training plans from weaknesses, Aha moments in ≤10 minutes, streaks, seasonal challenges, team leaderboards, badges/certifications, and shareable clips/cards.
Own analytics and experiment backlog across activation, repeat testing, and referrals; A/B test pricing/packaging if relevant.
Spot and launch product led growth loops.
4) Product Marketing (PMM) for an App Business
Craft the standardization story (why our protocol = trust), competitive positioning, and proof points.
Orchestrate feature launches (tiers, assets, enablement), app store pages, and partner event kits (academies, federations, tournaments).
Build sales/partner enablement (one-pagers, “how to run a testing day”, case briefs).
5) Ways of working (you’ll be the CGO’s “eyes”)
Tight weekly with the CEO; crisp written updates to the CGO.
Tight weekly with the CMO.
Keep a living decision log, metrics dashboard, product roadmap.
Build, lead and develop a cross-functional “On-Field to App” squad (Design, Mobile Eng, Data/AI).
Must-have experience
3–5 years in mobile product (consumer app), with shipped features that moved activation/retention
Hands-on with AI/CV in mobile OR deep understanding of integration with those
Strong UX obsession (for real-world capture, like camera flows, permissions, offline/poor connectivity is a plus)
Data-literate (Mixpanel/Amplitude/GA4), experiment-driven; comfortable with reliability/validation concepts
Excellent communication; can align different customers' needs with the different internal teams & priorities
Compensation & setup
Type: Full-time.
Location: Brussels
Comp: Competitive salary + bonus; equity possible.
Reports to: CGO; dotted-line to CEO
Partner: Sales, Marketing, Tech