Job Specifications
Europe
United Kingdom
LE_0163-GROHE Limited
Employee Assignment
Hybrid
Full Time
1 December 2025
Area Sales Manager – North East UK
About The Role
Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the North East, you’ll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors.
You’ll be part of a supportive, collaborative team with autonomy to plan your own schedule. This role is ideal for a commercially driven sales professional who enjoys building relationships, identifying opportunities, and delivering outstanding results.
Key Responsibilities
Manage and grow retail and trade accounts, focusing on independent merchant showrooms.
Conduct an average of four customer visits per day with branch managers, business owners, and sales teams.
Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials.
Discuss profit margins, pricing, and growth opportunities with customers.
Identify and secure new business opportunities, managing the full sales process from prospecting to closing.
Maintain accurate records using Salesforce or similar CRM systems.
Collaborate with colleagues to share best practices and drive continuous improvement.
What You’ll Bring
3–5 years of field sales experience within the KBB, lighting, electrical, trades, or building materials sectors.
Proven success managing key accounts and building strong customer relationships.
Strong commercial acumen — understanding profit margins, pricing structures, and business performance.
Organised, autonomous, and adaptable with excellent communication skills.
Comfortable engaging with a wide range of stakeholders — from counter staff to retail directors.
Experience with Salesforce (or similar CRM); Phocast experience is a plus.
What’s In It For You
Hotel allowance for travel
Flexible, field-based working (four days in the field, one admin day)
Collaborative, supportive team environment
Opportunity to represent a globally recognised premium brand
Genuine autonomy and room to grow within LIXIL’s global organisation
About LIXIL And GROHE
At LIXIL, we’re committed to making better homes a reality for everyone, everywhere. Through pioneering water and housing technologies, our brands – including GROHE, INAX, American Standard, and TOSTEM – touch the lives of over a billion people every day.
We believe how we do business matters. That’s why we foster an inclusive, empowering culture built on creativity, sustainability, and innovation. At LIXIL, you’ll find a home for your ambition — a place to grow, contribute, and make a difference.
Interested?
If you’re a self-motivated sales professional who thrives on autonomy, relationship-building, and delivering results, we’d love to hear from you.
Apply now to join GROHE and shape the future of water innovation across the North East.
About the Company
LIXIL makes pioneering water and housing products that make better homes a reality for everyone, everywhere.
Born in 2011 through a merger of five of Japan's most successful building materials and housing companies, we draw on our Japanese heritage to create world-leading technology and innovate to make high quality products that transform homes. Today, we're a global enterprise with approximately 53,000 employees in more than 150 countries worldwide, having expanded internationally by acquiring some of the most trusted nam...
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