Job Specifications
Company Description
ABOUT LGC CLINICAL DIAGNOSTICS:
LGC Clinical Diagnostics develops and manufactures a comprehensive portfolio of catalogue and custom-developed diagnostic quality solutions and component materials for the extended life sciences industry. We partner with IVD assay developers, pharmaceutical, CRO and academic institutions in commercialization activities across the entire diagnostic pipeline. Laboratorians and diagnostic professionals across disciplines of clinical chemistry, immunochemistry, serology, molecular diagnostics, and clinical genomics rely on LGC’s products to support accurate and reliable diagnostic results.
Our operating entities include Maine Standards Company, SeraCare Life Sciences, and Technopath Clinical Diagnostics, which are in vitro diagnostics (IVD) manufacturers of quality measurement tools (calibrators, controls, linearity, EQA/PT, biological materials), the Native Antigen Company, which is a manufacturer and supplier of viral antigens and LGC Proficiency Testing a global leader in PT schemes. We operate FDA-registered and ISO 13485-accredited facilities in Maine (USA), Massachusetts (USA), Maryland (USA), Tipperary (Ireland), ISO 9001-accredited facility in Oxford, UK, and Traverse City, Michigan US.
Each day, our world-class staff, scientific expertise, operational efficiency, and superior quality systems are ready to support the range of advanced technologies that collectively improve patient outcomes - from the widely adopted and established through to cutting-edge NGS and precision diagnostics.
Job Description
Role Overview
We want a commercially oriented, self-motivated Associate Marketing Program Manager to guide marketing program planning and campaign delivery for our Reagent Components product portfolio, encompassing enzymes, antibodies, antigens, virus-like particles (VLPs), competent cells, and disease state materials (DSM). This portfolio supports vital applications in IVD development, molecular diagnostics, pharma/biopharma research, QC testing, and assay development.
This role will design and deliver global, full-funnel marketing programmes that increase demand, accelerate revenue growth, and strengthen market positioning in life sciences and therapeutics markets. Success requires a combination of critical thinking and hands-on execution, with the ability to collaborate across functions such as Sales, Product Management, R&D, and Commercial Operations.
The successful candidate will bring a growth mindset, scientific curiosity, and strong collaborator management. They must translate complex technical capabilities into clear, commercially relevant messages for key customer segments.
Key Responsibilities
Take full responsibility for the entire campaign strategy and delivery for our Reagent Components product portfolio—from initial concept to launch, monitoring results, and refinement—aligned with revenue objectives.
Deliver full-funnel, multichannel campaigns including digital, content, events, and email. These campaigns support strategic account growth, cross-sell, and upsell goals. Develop automated nurture streams to engage prospects and move leads efficiently through the funnel.
Develop and apply organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC team.
Plan and organize tradeshows and industry events, including logistics, booth preparation, promotions, collateral, and cross-functional coordination to ensure flawless execution.
Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
Work closely with Sales and Product Management to guarantee that messaging, targeting, and timing remain closely coordinated with business priorities.
Apply a test-and-learn approach to campaign development, using experimentation to optimize messaging, channels, and tactics, iterating based on performance insights.
Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly. Follow-up can then proceed smoothly. Partner with the Marketing Operations team for system support when needed.
Coordinate with Sales to produce and share sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach, improve conversion, and reinforce campaign messaging.
Proactively build internal and external networks to gather Voice of Customer (VoC) insights. Identify Key Opinion Leaders (KOLs) to help shape campaign messaging. This also uncovers unmet needs and strengthens go-to-market strategies.
Clearly communicate marketing plans, priorities, and campaign outcomes to internal collaborators through regular updates, dashboards, and presentations—ensuring alignment, transparency, and shared accountability across teams.
Develop and manage campaign assets in partnership with internal or external content creators, ensur